Category: Advertising

10 Healthcare Marketing Trends to Watch in 2017

The nation’s healthcare ivery system continues to evolve. A curious thing about trend-watching is not that trends suddenly appear. Sometimes that’s true, but not always. In fact, marketing professionals are aware of the healthcare marketing trends on our list. What is important–the significant dynamic at work here–is change. It is the degree of change that marks a…

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Healthcare Pay-Per-Click Advertising: Here’s What You Should Consider

\\The Internet is now the well-established new business front door for health information, healthcare practices and hospitals. Nearly 90 percent of the billions of healthcare searches are on. But what you may not appreciate is that pay-per-click (PPC) advertising ivers answers to consumers’ needs via one billion search ad clicks. PPC advertising successfully navigates the highly…

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Healthcare Advertising People Sometimes Say the Silliest Things

Every industry has its share of truly moronic , witless ideas and brainless advice. And healthcare advertising is certainly no exception. Over time, it becomes a bit easier to identify silly  for what they are. Providers have an excuse, after all healthcare marketing isn’t their profession. However, healthcare advertising agency people should know better. Extremely…

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Five Acid-Test Questions to Create Highly Effective Healthcare Advertising

The formula for creating highly effective healthcare advertising is never simple. But the chemistry works best when you can answer several critical questions before you begin. It is a simple acid test to evaluate your intended advertising message and/or website. With the target audience clearly defined, the first two questions are marketing’s Problem—Solution fundamentals. Problem:…

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Are Yucky Clinical Photos Destroying Your Medical Advertising?

In any given week, we objectively review medical advertising and dozens of healthcare websites. And than a few of them—for doctors, dentists and providers of all sorts—manage to sabotage their medical advertising effectiveness in a single stre. The poison? Those yucky photos of clinical procedures are a double-barrel emotional turn-off for prospective patients. You’ll never…

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Digital Marketing Is Becoming The New Wave of Healthcare Marketing

What exactly is “digital healthcare marketing?” Does it mean that your dentist is posting before and after snapshots in an on Smile Gallery on ? In addition, will your orthopedic surgeon share videos of patients that have made a miraculous recovery from a partial knee replacement? Does “on healthcare marketing” describe the newsletter that you received from your primary physician…

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6 Best Practice Traits You Want in a Healthcare Advertising Agency

From a five-mile-high perspective, there are two kinds of relationships between a client and a healthcare advertising agency. Let’s label the first type a “vendor” relationship. In this arrangement, the client—a medical practice or hospital, for example—intends to buy specific ad agency services much as they might order and restock surgical masks. Passive. Detached. Truly…

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