Category: Advertising

The Top 7 Healthcare Marketing Strategies on the Planet

These are the seven fundamental strategies that you should already be doing to ensure marketing success for your healthcare practice or business. Let’s face it, if you’re not already experiencing success with your healthcare business’ or practice’s marketing efforts — and especially if you’re not yet marketing at all — there are many more than […]

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Building An Emotion-Based Marketing Campaign

Anyone who has been in need of medical care knows it can be a deeply personal and emotional experience. For friend, family or individual–from walking in the door to the time of discharge, people want to feel safe, respected and understood. Many hospitals and doctors promote themselves as the compassionate, caring choice that you can trust. So, as a provider, […]

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The Painful Question is: Should Hospitals Advertise?

Not long ago, The Des Moines Register published an interesting opinion piece about hospitals that advertise. We’d like to know what you think about their coverage titled: Hospitals spend millions luring patients away from each other. Please take a minute to review their editorial handiwork and register your own opinion in the space below. Curiously, […]

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The ABCs of Digital Marketing

In today’s increasingly tech-savvy world, it’s easy to get lost in the complex jargon of the on arena. Don’t give up — we’re here to break it down for you. Whether you’re looking to brush up on your marketing knowledge or starting from scratch, the ABCs of Marketing will help you understand some of the most important terms that you need to know today.

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Affordable TV Advertising: How to Generate New Patient Calls Without Breaking the Bank

Marketing-smart doctors want advertising results that are profitable—with an efficient Return-on-Investment (ROI), and a reasonable cost per lead. Whew…those are welcomed challenges in most marketplaces. These days, competition is first-team tough and sophisticated. In some markets, healthcare providers can’t compete without television advertising doing the heavy lifting. The fact is, TV delivers a positive difference […]

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Marketing Outsource Strategy for Success-Path Practices

A confounding notion in our industry is that medicine is a profession, but healthcare is a business. Think of these as opposite sides of the same business coin. The medicine/profession side leaves little time for the healthcare/business side. But, it turns out that a marketing outsource strategy can achieve critical objectives for both. Most of the time, a […]

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