Category: Advertising

The ABCs of Digital Marketing

In today’s increasingly tech-savvy world, it’s easy to get lost in the complex jargon of the on arena. Don’t give up — we’re here to break it down for you. Whether you’re loing to brush up on your marketing knowledge or starting from scratch, the ABCs of Marketing will help you understand some of the […]

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Affordable TV Advertising: How to Generate New Patient Calls Without Breaking the Bank

Marketing-smart doctors want advertising results that are profitable—with an efficient Return-on-Investment (ROI), and a reasonable cost per lead. Whew…those are welcomed challenges in most marketplaces. These days, competition is first-team tough and sophisticated. In some markets, healthcare providers can’t compete without television advertising doing the heavy lifting. The fact is, TV ivers a positive difference […]

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Marketing Outsource Strategy for Success-Path Practices

A confounding notion in our industry is that medicine is a profession, but healthcare is a business. Think of these as opposite sides of the same business coin. The medicine/profession side leaves little time for the healthcare/business side. But, it turns out that a marketing outsource strategy can achieve critical objectives for both. Most of the time, a […]

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4 Secrets: Creating Compelling, Sticky and Shareable Online Healthcare Content

The super-grand-prize for on healthcare content is when it “goes viral.” Something you created—a video, news clip, photo or whatever—is seen or shared by everyone in the known digital universe and beyond. As a result, your hospital, medical group or provider practice—for one, bright-and-shiny moment—has the compelling content that everyone is talking about. Unfortunately, it […]

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How to Choose Your Healthcare Marketing Agency Partner

The most enduring and successful client-agency relationships work as a partnership. The trouble is, a solid working relationship isn’t easy to achieve. Selecting a healthcare marketing agency for a hospital or group practice shouldn’t be “easier-said-than-done.” Here are some important issues to consider. Performance is a specific measure of results, not the portfolio. Every agency has a gallery […]

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10 Healthcare Marketing Trends to Watch in 2017

The nation’s healthcare ivery system continues to evolve. A curious thing about trend-watching is not that trends suddenly appear. Sometimes that’s true, but not always. In fact, marketing professionals are aware of the healthcare marketing trends on our list. What is important–the significant dynamic at work here–is change. It is the degree of change that marks a […]

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