Category: Medical Marketing

Reputation Management Update: What It Means for Business

Unless you diligently track this topic closely, what you thought you knew about doctor and hospital reputation management has probably changed. In fact, this is one tech-savvy, computer-centric landscape that is constantly evolving. If you might have skipped a beat—and that’s easy to do—here’s a brief update about change, the importance of online reputation and […]

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Digital Profile: Healthcare’s Dynamic Consumer Today

[Emerging consumerism series article] Forward-thinking hospitals and progressive providers recognize that nearly every aspect of healthcare marketing and traditional delivery systems have changed. Some of this transformation process is for the better. While other elements—maybe not so much. Fundamentally, however, consumers expect to see a tired-and-traditional industry delivering a new level of consumerism. The predictable […]

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Reciprocity and the Psychology of Why Samples Sell

In the retail world, it’s easy to find free or low-cost samples of goods, services, and the ever-popular taste-test of (a new flavor) bacon-infused crispy chip. Beyond the wall of healthcare marketing, reciprocity and the psychology of samples, test bits and trial models have a long and successful history. Retailers know that giving away a […]

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What the Heck is Marketing Automation Really All About?

Now and then someone raises their hand and asks for a generous infusion of marketing automation. They’ve heard the popular buzzword, but the definition isn’t exactly clear. Their well-intended (but mistaken) objective is to realize all the rewards of marketing—generating new business—powered by a semi-magical, set-and-forget software. This description is a bit of an exaggeration. […]

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Hospital Marketing Trends That Demand Your Attention

[Second of Two Parts – Series Installment: Current Marketing Trends] The first of these two installments, 4 Top Hospital Marketing Trends to Watch Right Now, examined Customer Relationship Management, and Precision Marketing Audience Segments. Our list of top hospital marketing trends continues… The nation’s healthcare delivery system continues to change rapidly. And to keep pace, […]

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16 Closely Held Secrets of Successful Social Shareability

Creating and maintaining an online wellspring of useful and interesting information is a positive step in healthcare marketing. Presenting authoritative information—on your blog, your website and elsewhere—is a foundation for connections and relationships. But the first secret of content marketing—with the rich rewards of attracting and engaging prospective patients—is inspiring shareability through your audience. Shareability, […]

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Misused and Confused Words of Marketing and Advertising

Every industry has it’s own, unique vocabulary. These are the specialized terms, buzz words, phrases and jargon that is peculiar a particular business. I wouldn’t attempt the work-a-day words that a doctor-to-doctor conversation might include. There’s a strong prospect that I’d be lost (quickly) in a forest of multisyllabic medical terminology. The word-world of marketing […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD