Category: Medical Marketing

Great Speeches: Doctor Marketing to Enhance Your Reputation and Credibility

To be candid, few people make a bucket of money from being a public speaker. Still, developing your presentation skills definitely belongs in your doctor marketing plan. Healthcare practitioners who take to the stage find a significant—usually indirect—payback for their invested time and effort. Countless venues, both large and small, are commonly available. It’s easy to find…

Read More

Why Google Hates Cheap Medical Websites

Did you know that cheap medical websites may be upsetting Google and other search engines? A low-cost, template or D-I-Y website isn’t a bargain. It costs money and lost opportunity. Google (the biggest search engine on the planet) can spot duplicate content, and it doesn’t like plagiarism. A bottom-dollar website puts your search listing in the crapper. Here’s a…

Read More

Healthcare Branding: Answering the All-Important “Why You” Question

The first lesson about healthcare branding has to do with setting expectations. All too often, the misguided concept of branding for a medical practice, hospital or individual provider is an overnight magic trick. The practical reality is that healthcare branding is a high-level and long-term marketing strategy. (Emphasis: long-term.) The principal investment is time—years, in fact—to…

Read More

4 Reasons Data-Smart Medical Marketing is a Winner

Only a few segments of the medical marketing industry have embraced the “big data” advantages. Some health systems, hospitals and the larger provider practices are now willing and able to collect and use data-smart information for marketing. There was a time when only the biggest industry organizations could draw down on healthcare data. That, however,…

Read More

The Unabashedly Competitive Doctor is Quietly Eating Your Market Share

The business world of marketing for doctors is fiercely competitive, and the environment is getting worse. The not-so-obvious part is that your friends and colleagues are often the primary sources of competition for new patients and market share. Medical doctors, generally, tend to be competitive-minded in many ways. That’s no surprise. There’s competition throughout medical school…

Read More

Thank you for sharing. Like us to stay in touch with our latest posts.