Our recent post titled, Meet Two Virtual Nurses Now Working in Medical Marketing, attracted a lot of reader interest and feedback. These two examples of technology interacting with patients for patient discharge and infection control are also marketing opportunities on at least two fronts.They do an important job at a cost-saving rate, and they spotlight a [...]
Archive for the ‘Medical marketing & advertising’ Category
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5 Must-See Medical Marketing Videos: Ideas to Inspire and Engage
October 20th, 2011 
HealthcareSuccess Our readers tell us that they love to look over the shoulder of others. It’s a high priority to get a peek at what colleagues (and competitors) are doing in medical marketing. Today’s “video roundup” is a widely diverse sampling of US and international healthcare marketing messages. Influencing Patient Behavior: Video can be a medium [...]
Healthcare Success Axioms: Useful Wisdom From The Book of Medical Marketing
September 28th, 2011 HealthcareSuccess As we continue to memorialize our collection of medical marketing axioms—for the Big Book of Healthcare Success Strategies—we would welcome contributions from you. ax·i·om noun /axioms, plural 1. A statement or proposition that is regarded as being established, accepted, or self-evidently true There are thousands of guiding principles that apply to healthcare and hospital marketing, [...]
Lessons Learned: The Worst Physician Marketing Debacle Ever
July 8th, 2011 HealthcareSuccess By Stewart Gandolf I recently asked our team to share some of the worst medical marketing mistakes they’ve ever witnessed out “in the field.” Tweet As a word of caution, the incident I am about to share is so egregious that my team was divided as to whether we should publish it, or bury it [...]
Truth in Numbers: What Your Phone Conversion Rate Means to Gross Margin
June 6th, 2011 HealthcareSuccess We’re going to tell this tale mainly by the numbers. To “numbers people,” figures say it all; an Excel spreadsheet tells a story more excitingly and effusive than any Harry Potter novel. If you are not fascinated by columns, rows and formulas, please stick with us for a minute, then pass this along to your administrator, [...]
