Category: Medical Marketing

7 Better-Branding Tips: Group Practice Differentiation

The only constant in today’s healthcare marketplace is rapid change. Competition is increasingly intense. Group practices are the product of mergers, rollups and acquisitions. And prospective patients are confused without a strong brand message. When dynamics scramble the consumer message, consider these branding tips to differentiate your group practice. One white coat los the same as […]

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Great Speeches: Doctor Marketing to Enhance Your Reputation and Credibility

To be candid, few people make a bucket of money from being a public speaker. Still, developing your presentation skills definitely belongs in your doctor marketing plan. Healthcare practitioners who take to the stage find a significant—usually indirect—payback for their invested time and effort. Countless venues, both large and small, are commonly available. It’s easy to find […]

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Why Google Hates Cheap Medical Websites

Did you know that cheap medical websites may be upsetting Google and other search engines? A low-cost, template or D-I-Y website isn’t a bargain. It costs money and lost opportunity. Google (the biggest search engine on the planet) can spot duplicate content, and it doesn’t like plagiarism. A bottom-dollar website puts your search listing in the crapper. Here’s a […]

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