Category: Medical Marketing

What the Heck is Marketing Automation Really All About?

Now and then someone raises their hand and asks for a generous infusion of marketing automation. They’ve heard the popular buzzword, but the definition isn’t exactly clear. Their well-intended (but mistaken) objective is to realize all the rewards of marketing—generating new business—powered by a semi-magical, set-and-forget software. This description is a bit of an exaggeration. […]

Read More

Hospital Marketing Trends That Demand Your Attention

[Second of Two Parts – Series Installment: Current Marketing Trends] The first of these two installments, 4 Top Hospital Marketing Trends to Watch Right Now, examined Customer Relationship Management, and Precision Marketing Audience Segments. Our list of top hospital marketing trends continues… The nation’s healthcare delivery system continues to change rapidly. And to keep pace, […]

Read More

16 Closely Held Secrets of Successful Social Shareability

Creating and maintaining an online wellspring of useful and interesting information is a positive step in healthcare marketing. Presenting authoritative information—on your blog, your website and elsewhere—is a foundation for connections and relationships. But the first secret of content marketing—with the rich rewards of attracting and engaging prospective patients—is inspiring shareability through your audience. Shareability, […]

Read More

Misused and Confused Words of Marketing and Advertising

Every industry has it’s own, unique vocabulary. These are the specialized terms, buzz words, phrases and jargon that is peculiar a particular business. I wouldn’t attempt the work-a-day words that a doctor-to-doctor conversation might include. There’s a strong prospect that I’d be lost (quickly) in a forest of multisyllabic medical terminology. The word-world of marketing […]

Read More

Marketing Savvy: Being the Smartest Person in the Room

In a quiet moment, every doctor will admit that some people simply make better patients than other people. On a good-to-bad scale, the “bad news” people sink to the bottom slice of chart. They represent a (hopefully) small percentage of your patient-population. For one reason or another, they are uncooperative, unpleasant and/or difficult. It seems […]

Read More