Category: Hospital Marketing

Preserve, Protect and Defend: Healthcare Reputation Management Tactics

Doctors aren’t the only people concerned about their on reputation. It is every brand, business and service provider with a Internet presence. But there are higher standards of quality with healthcare reputation management. Health care ivery in America is intimate than an  shopping experience. Consequently, patient experience has become a significant driver of success. Among the dozens of influential…

Read More

The Next Physician Migration

[GUEST POST BY PAUL ROSEN, MD] When I graduated medical school almost 20 years ago, the majority of my classmates were planning to work in a private practice environment after residency training. Now, the opposite is true. Ninety percent of medical students plan to work for a health system. Most will skip private practice work.…

Read More

Healthcare Branding: Answering the All-Important “Why You” Question

The first lesson about healthcare branding has to do with setting expectations. All too often, the misguided concept of branding for a medical practice, hospital or individual provider is an overnight magic trick. The practical reality is that healthcare branding is a high-level and long-term marketing strategy. (Emphasis: long-term.) The principal investment is time—years, in fact—to…

Read More

How Cleveland Clinic Delivers One Million Same-Day Appointments

[Healthcare Success Leadership Podcast Series] What does it take to upset longstanding “tradition” in healthcare ivery and to provide patients with quick, convenient access to care via same day appointments and other innovative approaches. Cleveland Clinic’s Chief Marketing and Communications Officer Paul Matsen, and Stewart Gandolf, CEO of Healthcare Success discuss the process of change, top-tier…

Read More

Hospital Marketing Giveaway “Kicked” With Christian Louboutin Shoes

Breaking through the noise and promotional clutter at an important business conference of hospital marketing professionals was a stiff creative challenge. But here’s a brief success story—how a creative approach by Healthcare Success was a big winner at the SHSMD16 conference…without spending a fortune. Attendees at national SHSMD16 conference (the Society for Healthcare Strategy & Market Development)…

Read More

How to Build a Physician’s Practice in a Digital World

[SHSMD16 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success, talks with Jennifer Schultz, Vice President of Marketing and Lindsey Meyers, Vice President of Public Relations for Avera Health, about their 2016 SHSMD Connections Conference presentation: Building the Physician’s Practice in a Digital World. Today’s podcast with Lindsey Meyers and Jennifer Schultz sums up everything…

Read More

Thank you for sharing. Like us to stay in touch with our latest posts.