Category: Hospital Marketing

5 Internal Marketing Touchpoints That You Need to Share

The ideal practice enjoys a steady flow of new patients. It’s a vital step in achieving steady practice growth. But, unfortunately, that’s where we often find a painful gap in the practice or hospital marketing plan. The time, effort and external budget—the source of new business and new patients—somehow disconnects from the internal marketing effort. […]

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Digital Profile: Healthcare’s Dynamic Consumer Today

[Emerging consumerism series article] Forward-thinking hospitals and progressive providers recognize that nearly every aspect of healthcare marketing and traditional delivery systems have changed. Some of this transformation process is for the better. While other elements—maybe not so much. Fundamentally, however, consumers expect to see a tired-and-traditional industry delivering a new level of consumerism. The predictable […]

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The Big Secret About Reaching Millennials Before Your Competition

OK – here it is: Successfully marketing to Millennials—appealing to and attracting this major audience group—requires a totally new approach. For the most part, the customary ways-and-means of reaching this target audience completely misses the mark. As a result, they are the most difficult segment to market to effectively. Leave the challenges of an old-school perspective and […]

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16 Creative Director Secrets: How to Do a Great Photo Shoot

The march of technology has put a camera in everyone’s pocket. We’re OK with that, but an iPhone camera does not make everyone a professional photographer. In fact, a do-it-yourself approach to a major business photo shoot can waste time, effort and valuable resources. Investing in quality photography can produce professional results in producing a website […]

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Cyber Self-Defense 101: Lessons in Ransomware

By now you’ve heard about another big ransomware highjack in the news recently. A nasty computer virus targeted hundreds of thousands of devices in 150 countries. Although healthcare and hospitals were not specifically in the crosshairs, nearly 50 medical facilities in the United Kingdom were infected. As you can imagine, online marketing and communications channels are […]

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27 Useful Blog Writer Tips That Keep Blog Readers Reading

A fundamental requirement that comes with owning a blog is to constantly—insatiably—create fresh content. And frankly, it’s a steady challenge for a writer to keep the process moving—and to keep readers engaged and reading. Your audience deserves and expects it, so here are a few helpful blog writer tips you can use: Know what your […]

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Relationships Will Carry You Further Than Smarts Alone

“Yeh..I know that you probably know all this, but… sometimes it’s good to refresh your connection with valuable reminders. This is about one of those small-but-vital ideas that help when you use them routinely.” SG For doctors, clinical skills are presumed. By definition, doctors are smart people. OK, maybe some are a bit smarter or […]

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A Deep Dive into Tomorrow’s Mobile Marketing

For some time, the big thing about mobile devices has been the urgent warnings that responsive web design is an absolute must. Google was one of the main voices behind that message, and we agree. If your website did not recognize and respond to the user’s device—hint, especially a mobile device—it will not show well […]

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Explainer Videos for Healthcare: Popular, Versatile & Effective

It’s not clear who coined the label “explainer videos.” But in healthcare marketing, there’s a three-minute visual fastball just about everywhere these days. The term might have become “A/V CliffsNotes,” or “Visual Elevator Pitch,” or “Video Demo.” Regardless of the name, this is a quick communications tool that presents a short-and-sweet informational or educational snapshot. […]

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How Social Media is Driving Today’s Healthcare Decisions

The buying public has moved…from indoors to online. And healthcare is not far behind. Retail business has shifted from familiar big-name brands to online-based providers. Some of the biggest names in retail merchandising aren’t nearly as big anymore. Sears, JCPenney, Macy’s and many other department store chains have downsized. We’ve lost track of the exact […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD