Category: Hospital Marketing

Combat Bounce Rate: 6 Astonishing Reasons Website Visitors Vanish

“Bounce rate” might be the single most frustrating metric in online marketing. Here’s how to combat bounce rate—single page visits. It’s maddening to realize that someone has invested considerable time, effort and money in creating a website that statistically repels visitors. They leave as soon as they have arrived, without browsing further. They’re gone. There […]

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25 Useful Ways to Inspire Advertising Action Right Now 

[Series Installment] Here’s how to inspire advertising action. Look back at last week’s installment in this series titled, Social Proof Primer: How to Use Marketing’s Psychological Secret Sauce. Previously, we labeled the concept as “marketing’s psychological secret sauce.” As a device to boost response, a dash of this power-packed juice belongs in every advertising message. […]

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Social Proof Primer: How to Use Marketing’s Psychological Secret Sauce

[Series Installment] Think of it as marketing’s psychological secret sauce. A serious dash of social proof is often the most compelling and motivating ingredient in the applied science of marketing. Success—with clear and measurable results—follows when you put predictable human reactions and behavior to work. You can kick start your effectiveness by incorporating at least […]

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Hospital Marketing Trends That Demand Your Attention

[Second of Two Parts – Series Installment: Current Marketing Trends] The first of these two installments, 4 Top Hospital Marketing Trends to Watch Right Now, examined Customer Relationship Management, and Precision Marketing Audience Segments. Our list of top hospital marketing trends continues… The nation’s healthcare delivery system continues to change rapidly. And to keep pace, […]

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4 Top Hospital Marketing Trends to Watch Right Now

[Series Installment: First of Two Parts – Current Marketing Trends] Here are some important but easily overlooked facts about trends in general, and hospital marketing trends specifically. Trends don’t suddenly explode onto the scene (usually). Allowing for some rare exceptions, healthcare and hospital trends tend to emerge over time. The best observers—professionals who keep ahead […]

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Beware These 6 Reputation Management Mistakes Most Doctors Make

A significant majority of prospective patients look online to research hospitals, doctors and medical practices before they select a provider…and long before they meet you in person. The digital pallet of online reputation management paints an image and shapes expectations in the consumer’s mind. Nearly everyone—customers, buyers, and patients—envisions who you are based on the strength […]

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