Category: Healthcare Marketing

4 Top Hospital Marketing Trends to Watch Right Now

[Series Installment: First of Two Parts – Current Marketing Trends] Here are some important but easily overlooked facts about trends in general, and hospital marketing trends specifically. Trends don’t suddenly explode onto the scene (usually). Allowing for some rare exceptions, healthcare and hospital trends tend to emerge over time. The best observers—professionals who keep ahead […]

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Beware These 6 Reputation Management Mistakes Most Doctors Make

A significant majority of prospective patients look online to research hospitals, doctors and medical practices before they select a provider…and long before they meet you in person. The digital pallet of online reputation management paints an image and shapes expectations in the consumer’s mind. Nearly everyone—customers, buyers, and patients—envisions who you are based on the strength […]

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How to Find and Influence Digital Influencers

Right out of the box you should know that working with your digital influencers is a useful way to bolster your social media presence. But you should also know that it’s an advanced, sophisticated and challenging method that’s not for everyone. (Please check out this article to start. But if you still have questions, please […]

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The Indisputable Marketing Power of Being First

There’s an analogy that I offer clients to demonstrate the importance of being first in marketing. I ask: “Charles Lindbergh made the first solo nonstop flight across the Atlantic Ocean. Can you name the second person to do so?” “If John Hancock famously signed the Declaration of Independence first, can you name the second person […]

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How to Be The Best Damn Ice Cream Shop in Town

There’s an excellent reason why Baskin Robbins offers more than one flavor of ice cream. And why the people they attract don’t shop there for…say, bicycle tires. The Baskin Robbins a brand name that is known for excellent ice cream. In fact, 31 flavors, enough ice cream varieties to satisfy nearly everyone. And that’s it—all […]

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10 Ted Talks You Need To Hear

You are welcome to share our list of TED Talks for healthcare. Or compile your own and circulate your favorites. We think these presentations—each about 20 minutes in length—are TED Talks you need to hear. They provide insightful observations about healthcare, marketing and/or business. And, as the TED concept predicts, these are talks to stir […]

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