Category: Healthcare Marketing

5 Internal Marketing Touchpoints That You Need to Share

The ideal practice enjoys a steady flow of new patients. It’s a vital step in achieving steady practice growth. But, unfortunately, that’s where we often find a painful gap in the practice or hospital marketing plan. The time, effort and external budget—the source of new business and new patients—somehow disconnects from the internal marketing effort. […]

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Digital Profile: Healthcare’s Dynamic Consumer Today

[Emerging consumerism series article] Forward-thinking hospitals and progressive providers recognize that nearly every aspect of healthcare marketing and traditional delivery systems have changed. Some of this transformation process is for the better. While other elements—maybe not so much. Fundamentally, however, consumers expect to see a tired-and-traditional industry delivering a new level of consumerism. The predictable […]

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The Big Secret About Reaching Millennials Before Your Competition

OK – here it is: Successfully marketing to Millennials—appealing to and attracting this major audience group—requires a totally new approach. For the most part, the customary ways-and-means of reaching this target audience completely misses the mark. As a result, they are the most difficult segment to market to effectively. Leave the challenges of an old-school perspective and […]

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16 Creative Director Secrets: How to Do a Great Photo Shoot

The march of technology has put a camera in everyone’s pocket. We’re OK with that, but an iPhone camera does not make everyone a professional photographer. In fact, a do-it-yourself approach to a major business photo shoot can waste time, effort and valuable resources. Investing in quality photography can produce professional results in producing a website […]

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Cyber Self-Defense 101: Lessons in Ransomware

By now you’ve heard about another big ransomware highjack in the news recently. A nasty computer virus targeted hundreds of thousands of devices in 150 countries. Although healthcare and hospitals were not specifically in the crosshairs, nearly 50 medical facilities in the United Kingdom were infected. As you can imagine, online marketing and communications channels are […]

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27 Useful Blog Writer Tips That Keep Blog Readers Reading

A fundamental requirement that comes with owning a blog is to constantly—insatiably—create fresh content. And frankly, it’s a steady challenge for a writer to keep the process moving—and to keep readers engaged and reading. Your audience deserves and expects it, so here are a few helpful blog writer tips you can use: Know what your […]

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A Good Phone Script Can’t Cure a Crappy Intake Process

A small but familiar drama plays out in a doctor’s office. It seems that people—mainly prospective patients—are phoning the office. But, somehow, there’s a feeling that there aren’t enough new patients coming through the door. What’s wrong here? The promotional messages are doing their job…prospective patients are interested. And the front desk is armed with […]

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How Social Media is Driving Today’s Healthcare Decisions

The buying public has moved…from indoors to online. And healthcare is not far behind. Retail business has shifted from familiar big-name brands to online-based providers. Some of the biggest names in retail merchandising aren’t nearly as big anymore. Sears, JCPenney, Macy’s and many other department store chains have downsized. We’ve lost track of the exact […]

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4 SEO Things You Need to Do and 4 SEO Things You Never Do

Search Engine Optimization (SEO) is the process of ranking among the top organic or natural search results. I would like to think that virtually everyone in the known digital universe is aware of the vital importance of SEO. Unfortunately, that’s not always the case. So even if you’re not a programming whiz, or don’t fully understand Google’s […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD