Category: Healthcare Marketing

It’s Only a Matter of Time: Your Hospital is a Ransomware Target

Talk about a scary scenario—hospitals remain high profile and high-value targets for ransomware cyber attacks. It’s been an ongoing threat for decades — worldwide and throughout the United States. We’re not a cyber security company, but clients, providers and hospitals voice concerns about their online presence. Understandably, websites—built for healthcare marketing and communications—are at risk […]

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Doctor, Tear Down Your Glass Window — Now!

Our friend and colleague Rob Klein—a consumer authority for hospitals and doctors—told us this story from a research focus group. Many people in the group agreed that the glass window at the front desk made patients feel unwelcome. A glass window seems to be standard issue for every doctor’s office on the planet. But it […]

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What to Do When Consumers Want Right Answers, Right Now

[Second of two parts in a continuing healthcare marketing series] Today’s consumer is constantly, and instantly, exposed to “nearly everything.” Thus marketing must connect with consumers in precious micro-moments at precisely the moment of need. Micro-Moment Marketing travels at the speed of thought. At least 150 times each day, people interrogate their smartphones—with the standard […]

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Understanding Marketing’s Micro-Moments

[A continuing education series in healthcare marketing – First of a two-part article] Micro-Moment Marketing travels at the speed of thought. Today’s consumer—which is virtually all of us—is constantly, and instantly, exposed to “nearly everything.” Thus, marketing is changing to connect with consumers in micro-moments, and at precisely the moment of need. Marketing buzzwords tend […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD