Category: Case Studies

The Indisputable Marketing Power of Being First

There’s an analogy that I offer clients to demonstrate the importance of being first in marketing. I ask: “Charles Lindbergh made the first solo nonstop flight across the Atlantic Ocean. Can you name the second person to do so?” “If John Hancock famously signed the Declaration of Independence first, can you name the second person […]

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Ways to Engage and Keep Your Brand Relevant

If your aim is to build an engaging, relevant brand there is one thing you must avoid: complacency. Brands unwilling or hesitant to embrace change, innovation, or advancements in technology quickly become irrelevant. Do you remember Kodak? It was a very popular photography company that sold cameras and roll film. It was built on a […]

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Affordable TV Advertising: How to Generate New Patient Calls Without Breaking the Bank

Marketing-smart doctors want advertising results that are profitable—with an efficient Return-on-Investment (ROI), and a reasonable cost per lead. Whew…those are welcomed challenges in most marketplaces. These days, competition is first-team tough and sophisticated. In some markets, healthcare providers can’t compete without television advertising doing the heavy lifting. The fact is, TV delivers a positive difference […]

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How Cleveland Clinic Delivers One Million Same-Day Appointments

[Healthcare Success Leadership Podcast Series] What does it take to upset longstanding “tradition” in healthcare delivery and to provide patients with quick, convenient access to care via same day appointments and other innovative approaches. Cleveland Clinic’s Chief Marketing and Communications Officer Paul Matsen, and Stewart Gandolf, CEO of Healthcare Success discuss the process of change, top-tier […]

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