Category: Case Studies

How Cleveland Clinic Delivers One Million Same-Day Appointments

[Healthcare Success Leadership Podcast Series] What does it take to upset longstanding “tradition” in healthcare ivery and to provide patients with quick, convenient access to care via same day appointments and other innovative approaches. Cleveland Clinic’s Chief Marketing and Communications Officer Paul Matsen, and Stewart Gandolf, CEO of Healthcare Success discuss the process of change, top-tier…

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Hospital Marketing Giveaway “Kicked” With Christian Louboutin Shoes

Breaking through the noise and promotional clutter at an important business conference of hospital marketing professionals was a stiff creative challenge. But here’s a brief success story—how a creative approach by Healthcare Success was a big winner at the SHSMD16 conference…without spending a fortune. Attendees at national SHSMD16 conference (the Society for Healthcare Strategy & Market Development)…

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Guess the Weakest Link in Physician Marketing

What happens when your carefully crafted healthcare marketing plan causes your phone to ring? Prospective patients are calling your office. I can hear the phone ringing now. Well all-right! Good job! Whoot. Fist pump! But wait. There’s a big problem. People are calling, but nobody is answering the phone. Oops. The designated “care coordinator” is busy,…

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Physician Marketing Battles You’ll Never Win (and What to Do Instead)

Many doctors and medical practice executives have their marketing brains on overdrive. They’re loing for new, better, improved and/or efficient ways to attract new patients and cases. The marketing and advertising plan (a left-over from last year) isn’t ivering results. The entire competitive landscape has changed, and not for the better. New patients seem…

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The Best Strategies in Healthcare Begin with Empathy [Podcast]

[Leadership Podcast Series] In this insightful and inspiring interview, Thomas H. Lee, MD, Chief Medical Officer of Press Ganey, and Stewart Gandolf, CEO of Healthcare Success, discuss An Epidemic of Empathy in Healthcare. In an increasingly consumer-driven health care environment, organizations must compete on ivering value for the patient. The traditional physician-centered world of health care ivery…

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Another Hospital PR Case: When Media Relations Go Sour

[Second of two parts] If you have not already done so, please read our previous post, Hospital PR Case Examples: One Bizarre, One Just Crazy about the hospital cyber-attack-for-ransom. This second case example is a different sort of hospital public relations (and media relations) squabble, between the local newspaper and the local hospital. Nobody wants…

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