Archive | DOCTOR MARKETING

care empathy

Doctor Entrepreneur: What Patient-Customers Want Is Good Business

Doctors and patients have adopted new roles for themselves in the healthcare delivery system in the wake of healthcare reform. The “new normal” for patients includes a stronger and more proactive participation in personal health matters. More than ever, the role of the patient is that of an informed consumer. And as patient-centered care has become the […]

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good doc

Good Doc or Bad Doc: How Patients Judge Provider Quality

There’s a troublesome disconnect between how the nation’s medical system defines the quality of healthcare providers and how patients and prospective patients judge a “good doctor.” “Doctors who listen are important, but ‘some of the nicest doctors are the least competent,’ cautioned Dr. Elliott Fisher of the Dartmouth Institute for Health Policy and Clinical Practice” […]

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urgent care

Will Urgent Care Rule the World by 2019?

Only five years ago, what doctors recognized as the business of “being in practice,” is quite different from how things are today. For nearly everyone in the spectrum of care, healthcare delivery is, and will continue to change. Marketing decisions will be shaped in a new way. Patients are informed and empowered; wearable technology is […]

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signs of the future

Like It or Not: Doctors Can’t Ignore Virtual Healthcare Visits

  Some observers predict that Verizon’s new platform for virtual doctor visits will be a game-changer. Like it or not, with the global communications giant jumping into interactive telehealth, the big splash will advance the evolution of healthcare delivery…and impact your future marketing plans. Recently, the company unveiled Verizon Virtual Visits, aimed at adoption by […]

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Barbershops and Blood Pressure: Community Health Screening Idea You Can Use

Barbershops for health screenings? An unlikely venue for hypertension testing? Surprisingly, medical practices and hospitals around the country have discovered an effective marketing gateway for reaching African-American men, a demographic group that is particularly at risk for high blood pressure and cardiovascular disease. It’s no secret that, in medical marketing, women are a prime demographic […]

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