4 Physician Referral-Building Mistakes That Spoil Your Reputation

The business of physician referrals—that stream of new cases and revenue—depends on maintaining a solid relationship with colleagues. Doctor-to-doctor patient referrals rely on a trust and confidence that goes beyond your CV, clinical skills and professional experience. Your reputation is on the . I have the good fortune to travel throughout the country working with…

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Are Yucky Clinical Photos Destroying Your Medical Advertising?

In any given week, we objectively review medical advertising and dozens of healthcare websites. And than a few of them—for doctors, dentists and providers of all sorts—manage to sabotage their medical advertising effectiveness in a single stre. The poison? Those yucky photos of clinical procedures are a double-barrel emotional turn-off for prospective patients. You’ll never…

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Opportunity Insights: Marketing Healthcare Services to Hispanic Demographics

By Charlie DeNatale, Healthcare Success Media Supervisor Reaching and attracting new patients in the Hispanic audience is a healthcare marketing opportunity that can’t be ignored. But marketing to Hispanic audiences holds challenges for healthcare providers, due to the Affordable Care Act and changing demographics. And regardless of your location, this may be a largely untapped…

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Be Willing to Ignore Someone and Other Healthcare Branding Advice

Change can be hard to embrace. The nation’s healthcare ivery system—which has traditionally been slow to adjust—is experiencing unprecedented reform. And with it, one significant consequence is the need for healthcare branding, rebranding or a completely new approach. The Affordable Care Act and other social dynamics have changed the fundamentals of doing business. Maybe you are…

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