Category: Doctor Marketing

Beware These 6 Reputation Management Mistakes Most Doctors Make

A significant majority of prospective patients look online to research hospitals, doctors and medical practices before they select a provider…and long before they meet you in person. The digital pallet of online reputation management paints an image and shapes expectations in the consumer’s mind. Nearly everyone—customers, buyers, and patients—envisions who you are based on the strength […]

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How to Find and Influence Digital Influencers

Right out of the box you should know that working with your digital influencers is a useful way to bolster your social media presence. But you should also know that it’s an advanced, sophisticated and challenging method that’s not for everyone. (Please check out this article to start. But if you still have questions, please […]

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10 Ted Talks You Need To Hear

You are welcome to share our list of TED Talks for healthcare. Or compile your own and circulate your favorites. We think these presentations—each about 20 minutes in length—are TED Talks you need to hear. They provide insightful observations about healthcare, marketing and/or business. And, as the TED concept predicts, these are talks to stir […]

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The Future of Patient Engagement

Young adults are the patients and caregivers of tomorrow. And, collectively, they represent the future of patient engagement. They are researching, networking, and socializing every day through their mobile devices. Does your practice have a responsive or mobile-friendly website ready for them? Does your content marketing target them effectively? If you answered “no” (or “I […]

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Building An Emotion-Based Marketing Campaign

Anyone who has been in need of medical care knows it can be a deeply personal and emotional experience. For friend, family or individual–from walking in the door to the time of discharge, people want to feel safe, respected and understood. Many hospitals and doctors promote themselves as the compassionate, caring choice that you can trust. So, as a provider, […]

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