Archive | DOCTOR MARKETING

communications skills

10 Reasons for Doctors to Polish their Communications Skills

Of course, everyone in healthcare has a command of “communications skills.” Doctors, nurses, medical staff, administrators and office employees…everyone “communicates” with patients and co-workers. The trouble is…sometimes ya ain’t so good at it. Good or bad, interpersonal communications can be verbal or non-verbal, express subtle or obvious ideas, and/or be filled with medical jargon. Although…

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Tattoo Regret: A Thriving Gateway for Hospitals and Specialists

When youthful enchantment with “rat tats,” tribal geometry and dolphin tattoos fades, it fuels a marketing gateway for hospitals, dermatologists and other removal providers. Somewhere around one in five Americans have tattoos, but as the population grows older (and perhaps wiser), “tattoo regret” begins to set in for many people. Typically, about 10 to 15…

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acquire, serve, retain

Retention vs. Acquisition: The Power of Patient Relationships   

Sometimes, the retail world provides a useful Internal Marketing lesson for doctors or medical practices. Consider, for example, the considerable “customer retention” effort that we’ve all seen in magazine subscription marketing. At one time or another, you and I have been the target audience, and we know how it goes. First, an initial subscription to a national magazine is…

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email marketing

10 Insider Tips for Doctors About Email Marketing

Perhaps the most revealing thing about email marketing is evidenced by the smartphone that you have in your hand right now. Smartphones now account for 80 percent of the mobile phone market, and IDC Research says that 80 percent of those folks–likely both you and I–checked email before their first cup of morning coffee—or anything else…

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horse cart

Stop! Don’t Redo Your Website (Not Just Yet)

The idiom, “Don’t put the cart before the horse,” might have originated a couple thousand years ago. And roughly 500 years ago, the expression was a common figure of speech during the Renaissance. But as recently as last week, the age-old problem of putting things in the wrong order is, quite unfortunately, still alive and well…and…

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head in sand competition

Why Doctors Can’t Afford Defensive Indifference

OK, I realize that professional football’s Super Bowl is behind us, and baseball’s spring training remains a distant vision of warmer weather. But here’s a useful bit of insight about competition that applies to winning in healthcare marketing. Faithful followers of the Great American Pastime will recognize the term “Defensive Indifference.” It’s a slightly obscure tactic…

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marketing data

3 Timely Factoids to Make You a Smarter Marketer

About the only thing that’s certain in healthcare delivery is that constant change will continue. And that, unfortunately, makes everyone’s marketing assumptions suspect. Keeping pace with a shifting landscape makes it more challenging to  market a medical practice. Here are a few important-but-independent observations, factoids and tips that crossed our radar. Consider how each item—maybe all of…

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winning football

What Doctors Can Learn from Ohio State’s Championship Season

As a business owner who completed his undergraduate work at OSU—the Ohio State CFP Championship win was an inspiration to me. College football can be exciting, but Ohio State’s underdog victory over the Oregon Ducks (42-20) illustrated some important principles about success for doctors and business owners. Even if you’re a fan of Oregon, Wisconsin,…

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once upon a time

6 Tips for Doctors: How a Good Story Can Enhance Outcomes

Not long ago a colleague of mine met separately with two different doctors about the continuing sciatica pain they were experiencing. The first doctor quickly produced a ready-made patient instruction sheet, commenting (every-so-briefly) about the benefits of weight loss, diet and exercise. (It was a minimalist “do-this-and-call-me” message that had no sticking power, and the message all…

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communications skills

7 Critical Skills of Highly Effective Communicators

Mastery of effective communications skills in a busy medical practice is not limited to doctor-patient interaction. After all, only a fraction of the patient’s time in a typical office visit is with the provider. And the majority of their time is with…everyone else. Verbal communications skills are particularly vital to every face-to-face encounter. Virtually everyone in…

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