5 Top Ways to Unleash Your Email Marketing Strategy

Email marketing iphone

It seems like the “popular buzz” attaches to the big names in social media, with Facebook, Twitter and a couple others at the top of the list. But it turns out that email marketing continues to outdistance social media for customer acquisition by a mile. [Custora E-Commerce report] Of course both social media and email… Read More

Head-in-the-Sand Denial About Competition Doesn’t Work

head in sand

Competition in healthcare has never been more intense. Although we speak and write about this topic frequently, we continue to discover—with alarming frequency—that providers, group practices and even some hospitals continue to “duck-and-cover,” underestimate or ignore the competition. All too often we hear head-in-the-sand anti-strategy expressed in various ways: “We don’t have competition…” “Doctors are too… Read More

What Every Doctor Needs to Know About Google Analytics

google analytics

The basics of the story are sadly similar. A medical office will contact us about their website. It’s new, colorful and brimming with whiz-bang graphics. Custom-built by the designer guy down the hall, it definitely looks pretty—everyone in the office says so. But by any measure, the medical website just isn’t delivering new business. Diagnosis… Read More

Storytelling Enhances Content, Connections and Compliance

storytelling in healthcare

A highly successful internist we know frequently enhances his doctor-patient encounters with low-key, casual (but purposeful) chitchat. It turns out that the friendly anecdotes always have a useful healthcare punch line. He skillfully brings home a vital clinical lesson or advice wrapped in an interesting, disarming and personable story. “Doctor Bill,” our internist friend, polished… Read More

10 Ways to Build a Better Physician Reputation

physician reputation management

Even the most carefully constructed 37-page Curriculum Vitae is a sure-cure for insomnia. Other than the doctor who compiled the CV, it’s common for heads to droop after the first few pages. A detailed and current CV is a useful tool in professional circles, but the document is not at all the same as a physician’s… Read More

6 Publicity Tips That Reporters Will Not Tell You

success secrets publicity

The concept of “free publicity” appeals to medical practices and providers because it appears to be…well, free. It turns out that that “free” is something of a misnomer. In healthcare—for that matter, in any industry—communications professionals recognize that the process that results in positive publicity is time intensive and rarely easy. Ultimately, the story that appears… Read More

Benchmarking: The Case for Looking Outside the Healthcare Box

outside the box

[A GUEST POST by Paul Rosen, MD]  Millennial medical students are starting their third year clerkships in hospitals around the country and are asking: Where is the cutting age technology I am used to? Where are the seamless communication systems? Where is the user experience? The students are evaluating the care systems they are asked… Read More

A Persuasive Doctor’s Success Formula for (Almost) Everything

persuasion

Mastery of the many dynamics of personal interaction in healthcare is, in the kindest of terms, a continuous challenge. But successful individual doctors, hospitals and sprawling health systems have a semi-secret formula for success. The curious thing about this six-point recipe is that it has helpful applications to nearly every type of communications and person-to-person… Read More

How to Destroy Patient-Physician Relationships in a New York Minute

new york minute

If there is one dominant factor that quickly erodes the patient-physician relationship, it is lack of respect—particularly a feeling of disrespect for the patient’s time. Patients have a limited ability to judge a physician’s clinical competence, but they do have a sense of personal self-worth that says: “My time is just as valuable as your… Read More

Know It or Not, the Competition is Drinking Your Milkshake

Daniel Day-Lewis

There’s no need to remind motion picture fans—which is nearly everyone—that the 2016 Academy Awards nominations will be announced next week…or that the annual glitz-and-glamour event is next month. (February 28, 2016; Dolby Theatre, Hollywood; ABC) But I did anyway. Hollywood, and the heart of the film industry, is just up the road from our… Read More

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