Be Willing to Ignore Someone and Other Healthcare Branding Advice

Change can be hard to embrace. The nation’s healthcare ivery system—which has traditionally been slow to adjust—is experiencing unprecedented reform. And with it, one significant consequence is the need for healthcare branding, rebranding or a completely new approach. The Affordable Care Act and other social dynamics have changed the fundamentals of doing business. Maybe you are…

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Your Case to Outsource Doctor Marketing…or Not

There are times when medical practices should get help with their doctor marketing and advertising from a specialist. There are appropriate occasions, and valid business reasons to outsource professional support. To illustrate, consider this parallel illustration from the healthcare profession. A friend of mine has the greatest respect for his doctor…and for good reason. It seems the GP—an…

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9 Worst Medical Marketing and Advertising Mistakes

The secret to “getting it right” in medical marketing and advertising is essentially two-fold. Regardless of size—multi-location health system, hospital, doctor group practice, or individual provider—the challenges involve many, constantly moving business considerations. And in the end, “it ain’t easy” to get it right…and produce measurable marketing results. One side of the coin is the application…

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Internet Ads are the New Yellow Pages, Only Better

The Intern is a ightful, Robert De Niro and Anne Hathaway comedy/drama. Those of us in healthcare marketing and advertising see some amusing contrasts between old-school business and present day on enterprises and Internet ads. If you’re old enough to remember phonebo advertising, you’ll likely recognize that Internet ads are the new Yellow Pages ()…

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Healthcare Consumerism: Marketing’s New Imperative

The concept of consumerism in healthcare ivery is a page from the retail world. Although it predates the Affordable Care Act—a major driver in consumerism—it’s a trend that has gained significant traction with health systems, hospitals and medical practices. And, by most indicators, healthcare consumerism is rapidly becoming a top imperative for marketing professionals. The…

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Physician Marketing and the Power of Word-of-Mouth

[Series Installment] There’s a of thinking quietly at work among a few healthcare practices that says: “Simply being a good doctor will guarantee success.” A few satisfied patients will fuel “word-of- mouth,” and that’s all you need in business. There’s a lot of appeal to the idea of attracting new patients with near-no-cost marketing…

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What Healthcare Can Learn From Uber

[Guest Post by Dr. Paul Rosen] For the past two months, I have been taking Uber cars around aware when I go to the train or to the airport. I have taken about 10 rides and every one has been a pleasurable experience. The drivers are friendly, the cars are clean, the car arrives in…

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Guess the Weakest Link in Physician Marketing

What happens when your carefully crafted healthcare marketing plan causes your phone to ring? Prospective patients are calling your office. I can hear the phone ringing now. Well all-right! Good job! Whoot. Fist pump! But wait. There’s a big problem. People are calling, but nobody is answering the phone. Oops. The designated “care coordinator” is busy,…

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