Archive | DOCTOR MARKETING

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The Marketing and Financial Advantages of Prompt Medical Appointments

The American public has been conditioned to think that they get medical appointments “quickly,” but, more often than not, it’s not true. In many areas the average wait time for new patients is a matter of weeks and sometimes months. It’s an uncomfortable healthcare trend. For some people, a long wait for a doctor appointment […]

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urgent care

Will Urgent Care Rule the World by 2019?

Only five years ago, what doctors recognized as the business of “being in practice,” is quite different from how things are today. For nearly everyone in the spectrum of care, healthcare delivery is, and will continue to change. Marketing decisions will be shaped in a new way. Patients are informed and empowered; wearable technology is […]

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signs of the future

Like It or Not: Doctors Can’t Ignore Virtual Healthcare Visits

  Some observers predict that Verizon’s new platform for virtual doctor visits will be a game-changer. Like it or not, with the global communications giant jumping into interactive telehealth, the big splash will advance the evolution of healthcare delivery…and impact your future marketing plans. Recently, the company unveiled Verizon Virtual Visits, aimed at adoption by […]

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Barbershops and Blood Pressure: Community Health Screening Idea You Can Use

Barbershops for health screenings? An unlikely venue for hypertension testing? Surprisingly, medical practices and hospitals around the country have discovered an effective marketing gateway for reaching African-American men, a demographic group that is particularly at risk for high blood pressure and cardiovascular disease. It’s no secret that, in medical marketing, women are a prime demographic […]

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no horse hitching

Lessons You Could Learn from an Amish Marketing Director

An interesting thing about marketing for healthcare is that useful lessons can be found in unlikely places and unrelated enterprises. With a little imagination and creative thinking, good stories—business success stories—reveal ideas that transfer to a practitioner, group practice or even a hospital. Here’s one such story from the managing editor of Healthcare Success publications. […]

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