Archive | DOCTOR MARKETING

Approved Category

public speaking

Leadership, Reputation and the Trade Secrets of World Class Presenters

 [Second of a two-part article for healthcare leaders about mastering presentation skills. See also, Part One 10 Trade Secrets: How Exceptional Public Speakers Make It Look Easy] Public speaking is something that everyone does, most people dread, and some speakers are world-class champs. The occasion can be as a keynote speaker for a major medical […]

Continue Reading
public speaking

10 Trade Secrets: How Exceptional Public Speakers Make It Look Easy

[First of a two-part article for healthcare leaders about mastering presentation skills.] Presentations. Speeches. Talks. Everyone does them. Most people dread giving them. But only a few presenters know the magic behind delivering an exceptional, memorable and impactful public presentation. From a Kiwanis Club luncheon to a staff lecture…from a major medical society presentation to […]

Continue Reading
LinkedIn social media for doctors

LinkedIn Publishing: Reputation Management Tool for Physicians

We often make the point that LinkedIn has a business and professional flare that is a “natural” for showcasing the expertise of doctors and hospital executives. LinkedIn’s newly expanded publishing feature presents even greater opportunity for content creation and reputation management. LinkedIn began as an online executive resume/job board just over a decade ago. An […]

Continue Reading
win race

Convenience: The Frightening Undercurrent of Healthcare Competition

“You nailed it,” one doctor wrote. “Healthcare is changing and CONVENIENCE is just one of the operative concepts for future consumers of healthcare.” In our recent post about what’s really behind the CVS tobacco announcement, we raised a flag about increasing competition as CVS/Caremark and other national retailers are clearly committed to reinventing themselves as […]

Continue Reading

Neurochemistry and the Art and Science of Storytelling

[Series Article] Studies reveal hard science data behind why the sometimes fanciful, sometimes fictional art of storytelling is a highly effective as a communications tool. In healthcare marketing, storytelling is growing in popularity from doctor-patient conversations to branding messages. Of all the stories in the world, there’s one—The Story of Storytelling—where “Once upon a time…” […]

Continue Reading

In Search of the Ideal Doctor-Client: A Marketing-Savvy CEO

Most healthcare advertising agencies will not admit it, but some clients are simply better than other clients. The people and personalities are part of the chemistry, but more than a retail transaction, two business entities share mutual success goals. It’s similar to a doctor-patient relationship. Privately, many doctors have patients who they favor over others. […]

Continue Reading