Archive | DOCTOR MARKETING

marketing data

3 Timely Factoids to Make You a Smarter Marketer

About the only thing that’s certain in healthcare delivery is that constant change will continue. And that, unfortunately, makes everyone’s marketing assumptions suspect. Keeping pace with a shifting landscape makes it more challenging to  market a medical practice. Here are a few important-but-independent observations, factoids and tips that crossed our radar. Consider how each item—maybe all of…

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winning football

What Doctors Can Learn from Ohio State’s Championship Season

As a business owner who completed his undergraduate work at OSU—the Ohio State CFP Championship win was an inspiration to me. College football can be exciting, but Ohio State’s underdog victory over the Oregon Ducks (42-20) illustrated some important principles about success for doctors and business owners. Even if you’re a fan of Oregon, Wisconsin,…

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once upon a time

6 Tips for Doctors: How a Good Story Can Enhance Outcomes

Not long ago a colleague of mine met separately with two different doctors about the continuing sciatica pain they were experiencing. The first doctor quickly produced a ready-made patient instruction sheet, commenting (every-so-briefly) about the benefits of weight loss, diet and exercise. (It was a minimalist “do-this-and-call-me” message that had no sticking power, and the message all…

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communications skills

7 Critical Skills of Highly Effective Communicators

Mastery of effective communications skills in a busy medical practice is not limited to doctor-patient interaction. After all, only a fraction of the patient’s time in a typical office visit is with the provider. And the majority of their time is with…everyone else. Verbal communications skills are particularly vital to every face-to-face encounter. Virtually everyone in…

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online doctor reviews

Study: What Patients Expect From Your Doctor Review Site

Clear trends in physician reviews and consumer purchase decision patterns have emerged for healthcare marketing professionals. A physician’s online presence may soon become a necessity to attract and retain patients, according to practice management research group Software Advice’s 2014 survey of over 4,600 US healthcare consumers. But, compared to the previous year’s survey, the trend…

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what patients say online

How Your Online Doctor Reputation Can Make or Break Patient Choices

Healthcare’s new breed of informed consumer—today’s prospective patient—is making important decisions about choosing a provider long before your office phone rings for an appointment. Physicians and marketing professionals understand that the early competitive battleground for attracting new patients has gone digital, where online reputation is more important to consumers than your 12-page Curriculum Vitae. Internet…

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coyote marketing

Why Are So Many Doctors “Coyote Marketers?”

Throughout the year I have the opportunity to speak with groups of doctors about marketing. I thoroughly enjoy the intellectual exchange with smart people, particularly when the topic is advancing the business side of their practice. Putting aside the poster presentations and beyond sharing clinical info that dominates professional meetings, doctors—usually successful practitioners—are eager to…

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