70 is the New 50 and Other Baby Boomer Facts of Life

This was the year that the demographic, statistical and medical marketing spotlight shifted. The Baby Boomer crowd—people born between 1946 and 1964—were no longer the largest generational cohort. All (marketing) hail! Millennials—roughly, ages 18-34—are now King of the Hill as the largest bunch, and nearly everyone’s “marketing prime” target. Although Millennials remain an important planning… Read More

Finding the Video Sweet Spots that Engage Healthcare Viewers

Incorporating some sort of video content in your mix of healthcare marketing material seems like a no-brainer for doctors and hospitals. Producing and posting online video is relatively inexpensive and potentially highly effective—if it’s done properly. The enormous audience and the compelling impact of video storytelling is a powerful one-two punch for marketing planners. Recognizing… Read More

What’s Driving Telehealth to More Hospitals and Doctors in 2016

The diverse faces of telehealth—from virtual doctor consultations to remotely monitored patients—are continuing on a solid growth path. One assessment, by IHS Technology, says that doctors’ virtual consults with patients will double in less than five years, reports Forbes. Marketing strategies for hospitals, doctors and health systems will continue to adjust to keep up with… Read More

King of the Hill: Healthcare Marketing and the Millennial Mindset

[First in a two-part series.] Not long ago, a momentous shift—demographically speaking—occurred in America. If, somehow, you missed the data temblor, some of your marketing and target audience assumptions might be off track. Significantly, the Millennial generation—defined as individuals ages 18 to 34—pushed the long-standing, post-WWII Baby Boomers group (ages 51 to 69) out of… Read More

What Doctors Can Learn From Unhappy Patients

Picture this scenario. You have an unhappy patient in your office, and, frankly, nobody on the staff (much less the doctor) is eager to jump into that thunderstorm. Let’s hope that this doesn’t come up too often, but realistically it happens even in the best of practices. You and your staff should be prepared to… Read More

Retail is Learning Healthcare Faster Than Healthcare is Learning Retail

[First in a series.] Rob Klein, founder and CEO of healthcare marketing research firm, Klein & Partners, inspired our headline and this series of articles. We’ll be speaking with Rob again about this topic and present our conversation as an audio podcast in the near future. Our neighborhood RiteAid store—just a couple blocks down the street, and one… Read More

Building a Social Presence for Your Cash Healthcare Business

When you look up from your smartphone for a couple nano-seconds, it’s obvious that social media is ubiquitous in the culture…and pervasive enough to have crossed over to other media. There are at least a dozen major media television programs based primarily on social media. And nearly every major network drama, professional sports broadcast and… Read More

The Simple Secret of “Selling Softly.” For Doctors Who Hate to Sell

In a completely unscientific estimate, roughly nine out of 10 doctors would probably say they hate “selling” in healthcare. At a minimum, it’s not what doctors are trained to do. And, more critically, they believe that sales is a sleazy, manipulative and difficult process intended to strong-arm people into paying for something they don’t need or… Read More

10 Commandments for Success in the Art of Social Media

Art and science have a special meeting point in social media. And with the proper blend of each, social media has the power to reach, recruit and retain private pay and elective care patients. For the most part, the “science part” is often the easier side of the equation. The major social media platforms—Facebook, Twitter,… Read More

25 Reasons Doctors Invest in the Business of Blog

Many doctors still have a gaping hole in their social media plan and Internet presence. For many, “too busy” is a quick and convenient excuse. It seems that everyone has a million other priorities, plus the compensation questions, and then there are all those pesky HIPAA sensitivities. For whatever reason, many physicians and medical practices… Read More

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