Archive | DOCTOR MARKETING

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What’s the Right “Level of Care” for Your Marketing?

The term of art—Level of Care—is familiar throughout healthcare. The words have variations in meaning depending on the context and application—the health insurance world vs. the medical provider world, for example. But generally the words relate to “the intensity of medical care being provided by the physician or health care facility.” [McGraw-Hill Concise Dictionary of Modern…

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television media

Study: Television Advertising is Alive and Well, Thank You

From time to time, the subject of television advertising comes up in our work with healthcare providers. What follows, typically, is a little three-act cycle of “rejection,” to “reluctant testing,” to “enthusiastic surprise.” Right up front, I need to say that broadcast television advertising isn’t right for every client situation. There are production and media…

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TED

Defining Personal Passion: A Physician’s Brand Expression

[First of Two Parts] Pediatric Rheumatologist Dr. Paul Rosen—a regular contributor to our blog—offers insight for doctors about creating a meaningful message in the world-famous TED format…or any public presentation. The challenge for any physician is to discover their personal passion in healthcare, and to stand and deliver a compelling 18-minute talk. “Speech is power.…

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video sorry website mistake

Does Your Website Need “Revision Surgery?”

You can probably relate to the idea that any surgical procedure is reasonable cause for a patient to be concerned. But it’s even more upsetting anytime a “revision surgery” might be needed. We encountered something like that in a marketing meeting with a medical practice that had recently completed an exceptionally pretty new website. (For…

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don't shoot the messenger

Shooting the Messenger: Sure-Fire Help for Your Competition

Economists and other experts will champion the positive implications of competition in business. Be it hard products or intangible services, competition in the marketplace tends to benefit both the consumer and the enterprise with purchase options, innovation, price/cost influences and other considerations. As we all know, competition in healthcare was one of the driving factors…

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frightful competition

Why Retail Competition for Doctors Is Just Plain Scary

During the past five to 10 years, competition among healthcare providers has gone from fairly benign or annoyingly disruptive to a painful upheaval. From hospitals and health systems to solo practitioners, the competitive landscape has changed—correction, continues to change—rapidly. And one of the most significant factors that many doctors find especially scary is the staggering…

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