Archive | DOCTOR MARKETING

frightful competition

Why Retail Competition for Doctors Is Just Plain Scary

During the past five to 10 years, competition among healthcare providers has gone from fairly benign or annoyingly disruptive to a painful upheaval. From hospitals and health systems to solo practitioners, the competitive landscape has changed—correction, continues to change—rapidly. And one of the most significant factors that many doctors find especially scary is the staggering…

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content marketing

Content Marketing Strategies for Healthcare Providers

Marketing in any industry is a tricky endeavor. When it comes to your own practice or an independent clinic where gaining and maintaining a customer’s trust is paramount, the task is especially challenging. And when we’re talking about the marketing of content, that challenging task becomes even more difficult, due not only to the ongoing need…

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competition

The Immobilizing Impact of Marketing Sticker Shock

On an intellectual level, many doctors acknowledge the revolutionary rise of competition in healthcare. But some individuals and medical groups underestimate the shocking reality of what active and aggressive competition means in business today. Some provider organizations find themselves rapidly losing business and needing to market as never before. A large specialty practice, for example,…

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mommy blogger

Engaging the Mommy Bloggers – Influential Voice in Healthcare

Pediatric Rheumatologist and thought leader Dr. Paul Rosen—a regular contributor to our blog—talks doctor-to-doctor about why pediatricians and other providers should care about, and connect with, the “mommy bloggers.” Who are the mommy bloggers? Every pediatrician across the country—as well as family physicians and other specialists—should be asking themselves this question…and consider the benefits of…

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communications skills

10 Reasons for Doctors to Polish their Communications Skills

Of course, everyone in healthcare has a command of “communications skills.” Doctors, nurses, medical staff, administrators and office employees…everyone “communicates” with patients and co-workers. The trouble is…sometimes ya ain’t so good at it. Good or bad, interpersonal communications can be verbal or non-verbal, express subtle or obvious ideas, and/or be filled with medical jargon. Although…

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Hire Fire Tattoo

Tattoo Regret: A Thriving Gateway for Hospitals and Specialists

When youthful enchantment with “rat tats,” tribal geometry and dolphin tattoos fades, it fuels a marketing gateway for hospitals, dermatologists and other removal providers. Somewhere around one in five Americans have tattoos, but as the population grows older (and perhaps wiser), “tattoo regret” begins to set in for many people. Typically, about 10 to 15…

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acquire, serve, retain

Retention vs. Acquisition: The Power of Patient Relationships   

Sometimes, the retail world provides a useful Internal Marketing lesson for doctors or medical practices. Consider, for example, the considerable “customer retention” effort that we’ve all seen in magazine subscription marketing. At one time or another, you and I have been the target audience, and we know how it goes. First, an initial subscription to a national magazine is…

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