Archive | DOCTOR MARKETING

affordable healthcare

Survey: Many Doctors May Duck Out of ACA Participation

The fast-approaching New Year is shaping up to be even more challenging for many doctors and patients as well. In a market already strapped by a growing doctor shortage, a new report by the Medical Group Management Association (MGMA) forecasts nearly 25 percent of doctors may turn their back on Affordable Care Act (ACA) plans…

Continue Reading
what patients say online

How Your Online Doctor Reputation Can Make or Break Patient Choices

Healthcare’s new breed of informed consumer—today’s prospective patient—is making important decisions about choosing a provider long before your office phone rings for an appointment. Physicians and marketing professionals understand that the early competitive battleground for attracting new patients has gone digital, where online reputation is more important to consumers than your 12-page Curriculum Vitae. Internet…

Continue Reading
coyote marketing

Why Are So Many Doctors “Coyote Marketers?”

Throughout the year I have the opportunity to speak with groups of doctors about marketing. I thoroughly enjoy the intellectual exchange with smart people, particularly when the topic is advancing the business side of their practice. Putting aside the poster presentations and beyond sharing clinical info that dominates professional meetings, doctors—usually successful practitioners—are eager to…

Continue Reading
patient/customer service

Mastering Customer Service: Patients Are Not an Interruption

Healthcare marketing professionals know what the retail-world textbook says about customers. Substitute “patient” for “customer” or “consumer” to realize how healthcare’s new swing from provider-centric to patient-centric is much more significant than a smile and warm welcome. Your relationship with healthcare’s new empowered consumer is vital element in revenue and profitability. Acquiring a new customer…

Continue Reading
doctor elevator speech

Doctors: How to Build Your Personal Brand and Reputation in 30 Seconds

Occasionally, I get a little push-back from doctors who challenge my advice saying: “I don’t need an ‘elevator speech.’ Everyone knows who I am, I’m not pitching investors, and I’m not ‘networking.’ Besides, it sounds phony and I’d never use it.” That’s not from everyone, of course. Many professionals know about the “quick message” technique,…

Continue Reading
get flu shot

Flu Shots Are a Marketing Opportunity (But Competition is Tough for Doctors)

Perhaps the idea of promoting “flu shots” isn’t particularly “glamorous” in healthcare marketing. Some doctor’s offices, healthcare providers (and marketing professionals) consider vaccinations and immunizations as ordinary and routine as remembering to turning off the lights at night. Nobody gives it much thought. Preventative care and patient wellbeing are at the top of the list,…

Continue Reading
nordstrom lessons

Valuable Marketing Lessons Doctors Can Learn from Nordstrom

For the sake of a convenient label, let’s call it the Nordstrom Syndrome. Doctors of various professional disciplines come to me, with some regularity, exhibiting symptoms of this (marketing) condition, and they want my business advice. It’s the first of two valuable marketing lessons that doctors can learn from retail stalwart Nordstrom. Lesson One… Physicians…

Continue Reading
risk adverse

7 Healthcare Marketing Stumbles and Blunders

Physicians, as a rule, tend to be risk adverse. The science base of healthcare, combined with training, continuing education, and experience in practice, can make medical risk manageable. Doctors—who are also owners, entrepreneurs, and the Chief Marketing Officer (CMO)—tend to be especially risk adverse on the business side of healthcare. Success in marketing and advertising,…

Continue Reading

Are Those Cute Baby Pictures in the Doctor’s Office Offending HIPAA?

Baby pictures have a nearly universal “human touch” appeal. On the social media scale of cuteness, engagement and share-ability, babies, kids and grandkids are right up there in popularity with images of “grumpy cat,” playful puppy dogs, and ice bucket videos. But evidently “cute” has its limits when baby pictures are publically posted—as they commonly…

Continue Reading