Category: News & Events

Another Hospital PR Case: When Media Relations Go Sour

[Second of two parts] If you have not already done so, please read our previous post, Hospital PR Case Examples: One Bizarre, One Just Crazy about the hospital cyber-attack-for-ransom. This second case example is a different sort of hospital public relations (and media relations) squabble, between the local newspaper and the local hospital. Nobody wants…

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The Intersection of Google Alphabet and Future Healthcare

Google—perhaps the most valuable brand in the world—recently announced a corporate restructuring with the holding company name of Alphabet. The new structure, strategy and operating details are complex and wiy reported in business media and on Google’s own site. But a corporate powerhouse like Google-now-Alphabet will, according to many observers, have a major influence in…

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Why Doctors Don’t Want to Be Doctors Any Longer

The usual challenges of physician recruitment, physician relations and physician marketing are all contending with an unhappy dynamic: Many doctors simply don’t want to be a doctor any longer. After investing ump-teen years in earning their much-prized white coat, it los like many docs want to hang it up. They are either ready to get…

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Website vs. Social Media vs. Email: Where’s Your Real Marketing Muscle?

Two interesting items in the on news caught our attention recently. Both were serious reports from the business world about the comparative effectiveness of search engines, social media and e. Both were completely credible, wiy circulated, and good fodder for strategic thinking and planning. The contrasting information asks and answers vital questions. With an equal…

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Video Calling Shrinks Distance, Time and Cost in Healthcare

Have you noticed the recent wave of TV commercials for one-to-one video calling (Apple Facetime), or multiple participation (GoToMeeting) video collaboration, or one-to-many webcasting? In business, it’s all as close, convenient and immediate as your smart phone, tablet or laptop. For personal and small business uses the service is free or low cost and it’s…

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Marketing Periscope: Now There’s a Healthcare App for Prescribing Another App

Our first post about Happtique—the Greater New York Hospital Association’s (GNYHA) mobile application store—was just prior to its launch in 2010. Much has transpired in the subsequent couple of years. There are some important trends here for forward-loing healthcare and hospital marketing professionals. Including—just this month—a pilot program for an app for issuing prescriptions.

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