Category: News & Events

Your Next Medical Public Relations Disaster: Stolen Patient Records

It’s likely that your health system, hospital or practice will soon be the victim of a cyber crime. Your medical public relations disaster is not “if,” but “when.” The actual victims include patients and the loss of personal data. Compromised health record information is a medical public relations emergency waiting to happen. Your brand and marketing […]

Read More

Another Hospital PR Case: When Media Relations Go Sour

[Second of two parts] If you have not already done so, please read our previous post, Hospital PR Case Examples: One Bizarre, One Just Crazy about the hospital cyber-attack-for-ransom. This second case example is a different sort of hospital public relations (and media relations) squabble, between the local newspaper and the local hospital. Nobody wants […]

Read More

The Intersection of Google Alphabet and Future Healthcare

Google—perhaps the most valuable brand in the world—recently announced a corporate restructuring with the holding company name of Alphabet. The new structure, strategy and operating details are complex and widely reported in business media and on Google’s own site. But a corporate powerhouse like Google-now-Alphabet will, according to many observers, have a major influence in […]

Read More

Why Doctors Don’t Want to Be Doctors Any Longer

The usual challenges of physician recruitment, physician relations and physician marketing are all contending with an unhappy dynamic: Many doctors simply don’t want to be a doctor any longer. After investing ump-teen years in earning their much-prized white coat, it looks like many docs want to hang it up. They are either ready to get […]

Read More

Website vs. Social Media vs. Email: Where’s Your Real Marketing Muscle?

Two interesting items in the online news caught our attention recently. Both were serious reports from the business world about the comparative effectiveness of search engines, social media and email. Both were completely credible, widely circulated, and good fodder for strategic thinking and planning. The contrasting information asks and answers vital questions. With an equal […]

Read More

Video Calling Shrinks Distance, Time and Cost in Healthcare

Have you noticed the recent wave of TV commercials for one-to-one video calling (Apple Facetime), or multiple participation (GoToMeeting) video collaboration, or one-to-many webcasting? In business, it’s all as close, convenient and immediate as your smart phone, tablet or laptop. For personal and small business uses the service is free or low cost and it’s […]

Read More

Marketing Periscope: Now There’s a Healthcare App for Prescribing Another App

Our first post about Happtique—the Greater New York Hospital Association’s (GNYHA) mobile application store—was just prior to its launch in 2010. Much has transpired in the subsequent couple of years. There are some important trends here for forward-looking healthcare and hospital marketing professionals. Including—just this month—a pilot program for an app for issuing prescriptions.

Read More

Continue

Your proposal will include:



Competitor Intel

Recommendations

Our Pricing

...and much more!

“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD