Category: Doctor Referrals

4 Physician Referral-Building Mistakes That Spoil Your Reputation

The business of physician referrals—that stream of new cases and revenue—depends on maintaining a solid relationship with colleagues. Doctor-to-doctor patient referrals rely on a trust and confidence that goes beyond your CV, clinical skills and professional experience. Your reputation is on the line. I have the good fortune to travel throughout the country working with […]

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4 Tips to Growing Your Physician Network and Referral Pipeline

[Series Installment] Not long ago, we were talking with the lead physician of a multispecialty medical practice. She was losing sleep because the once-dependable physician referral pipeline had become a leaking bucket. We discovered that part of the problem was the competitive environment of roll-ups, consolidations, mergers and acquisitions in the marketplace. Longstanding referral bridges […]

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Opportunity Lost: When Inbound Marketing Doesn’t Work

When opportunity knocks, you’ve got five minutes or less to answer the door or the game’s over. Consider this: The most wasteful expense in inbound marketing occurs when you fail to respond quickly…or at all. Healthcare providers, hospitals and medical practices pump big bucks into content-driven, inbound marketing efforts that engage and entice prospective patients […]

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10 Ways to Build a Better Physician Reputation

Even the most carefully constructed 37-page Curriculum Vitae is a sure-cure for insomnia. Other than the doctor who compiled the CV, it’s common for heads to droop after the first few pages. A detailed and current CV is a useful tool in professional circles, but the document is not at all the same as a physician’s […]

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Slow to Hire. Quick to Fire. Easier Said Than Done.

Doctors don’t always wear the title of CEO for their practice, but if it’s your business, you’ve got the top job. And along with it, you hold the ultimate hire-fire responsibility for the organization. Command, as the saying goes, is a lonely place. Personnel matters are often tough. Employees can be liked, but perform marginally. And even […]

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Defectors: When Professional Colleagues Stop Referring

A curious thing about professional referrals is that nobody pays much attention until they disappear. Sometimes, what doctors don’t know about professional referrals is alarming. The analogy of a “life blood” source of business is appropriate, particularly for specialty medical practices that rely on the flow of new patients. Although referrals from other providers is central to […]

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