Are Yucky Clinical Photos Destroying Your Medical Advertising?

In any given week, we objectively review medical advertising and dozens of healthcare websites. And than a few of them—for doctors, dentists and providers of all sorts—manage to sabotage their medical advertising effectiveness in a single stre. The poison? Those yucky photos of clinical procedures are a double-barrel emotional turn-off for prospective patients. You’ll never…

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Viral Wonder Pokémon GO Meets Healthcare Marketing

The global obsession with Pémon GO is an instant healthcare marketing opportunity for many providers and facilities. This timely tool is especially adaptable for healthcare businesses with a retail component including dental, optometry, family practice, pediatricians, orthodontists…even urgent care or LASIK practices. You can also include anyone doing event marketing, such as health fairs, trade…

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Flowers and Blue Ice: From Satisfied Patient to Raving Fan Forever 

A close friend of mine shared a personal story that’s worth re-telling. It illustrates a real-world patient experience that moved the measure of satisfaction from “simply satisfied” to “raving fan” status. Although this story comes from the dental profession, the core concept will easily transfer to other healthcare specialties. Consider how you can apply this…

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Moving From “Presentation Phobia” to Greater Case Acceptance

More than a few doctors, dentists and other providers suffer from “case presentation phobia.” This seems especially common with elective care discussions. Skilled and experienced providers may have buried the ill-at-ease feeling, and they probably have “avoidance systems” in place that point to someone else in the office. But, in fact, they hate making a case…

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Two Well-Executed Ideas You Can Steal from Dental Marketing

Who says marketing can’t be fun. Here’s a brief post about two lighter-side ideas from dental marketing that you can steal. Lo at these little case studies as idea starters for many other healthcare marketing situations. In each, take your inspiration mainly from the exceptional execution. Dr. Rich’s Patient Picnic: Western Pennsylvania orthodontist Richard Ribarevski…

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The Survey Says: US Dentists Resilient in a Down Economy

It seems that at least some dental practices in the United States are doing OK, business-wise, in spite of the down economy. We’d like to hear if you agree with this market assessment. In the numbers-filled environment of research publisher IBIS World, the Dentists Industry—in the collective perspective—“performed well during the economic recession and is…

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