Two Well-Executed Ideas You Can Steal from Dental Marketing

Who says marketing can’t be fun. Here’s a brief post about two lighter-side ideas from dental marketing that you can steal. Look at these little case studies as idea starters for many other healthcare marketing situations. In each, take your inspiration mainly from the exceptional execution. Dr. Rich’s Patient Picnic: Western Pennsylvania orthodontist Richard Ribarevski… Read More

The Survey Says: US Dentists Resilient in a Down Economy

It seems that at least some dental practices in the United States are doing OK, business-wise, in spite of the down economy. We’d like to hear if you agree with this market assessment. In the numbers-filled environment of research publisher IBIS World, the Dentists Industry—in the collective perspective—“performed well during the economic recession and is… Read More

Dental Therapists Brouhaha: Controversy or Dental Marketing Opportunity?

We’ve been watching a bit of a brouhaha in the media recently about dental therapists. We’d like to hear from our readers—practicing dentists in particular—about dental therapists and if there’s a place in dentistry for a mid-level provider. There is a wide range of dental procedures that a dental therapist can perform as determined by… Read More

Marketing Myopia: A Classic Insight for Winning New Patients Today

The following quote is at least 50 years old, but dentists, doctors and healthcare providers can put this classic insight to the task of winning new patients immediately. Marketing guru and Harvard Business School Professor Theodore Levitt often told his students: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” The… Read More

Tale of Two Cities: Upscale vs. Down Low for Dental Branding

San Francisco and Berkeley, CA, are only 20 minutes apart via the Bay Bridge. But for these two practices, their dental advertising, dental positioning and branding couldn’t be further apart. And, from a healthcare marketing perspective, both examples are properly tuned into their community spirit and embrace it in their office décor and branding message…. Read More

How Third-Party Financing Can Boost Big-Case Acceptance

It’s a curious thing. Patients who want or need cosmetic procedures are usually concerned about the cost first. Since they don’t have many ways to measure the worth of your dental skills, experience, or quality of materials, they only know to ask, “How much does this cost?” And the dichotomy is that all-important money matters are… Read More

Bet You Can’t Top This: Orthodontist Shows How Office Décor is Fun Marketing

This post is mainly for fun. But there’s a practice marketing lesson in this exceptional example of wildly interesting and unique office décor–from an orthodontic practice. You’re going to have to drive to Conway, Arkansas to experience the office decor of orthodontist—and admitted car enthusiast—David J. Myers, DDS, MS. If you’ve never seen a medical… Read More

The Importance of “The Follow-Up” In Medical Practice Marketing

A few years ago, my dentist retired and I scheduled my first visit with a dentist who had become a client. After my first appointment, he personally made a follow-up phone call to see if everything met my expectations in the first visit. (It was a step in his new medical practice marketing plan.) Though… Read More

Thank you for sharing. Like us to stay in touch with our latest posts.