Archive | DENTAL MARKETING

Marketing a dental practice isn’t always easy. HSS has several articles on ways to market a dental office, dentists and procedures that will help increase patient numbers.

Two Well-Executed Ideas You Can Steal from Dental Marketing

Who says marketing can’t be fun. Here’s a brief post about two lighter-side ideas from dental marketing that you can steal. Look at these little case studies as idea starters for many other healthcare marketing situations. In each, take your inspiration mainly from the exceptional execution. Dr. Rich’s Patient Picnic: Western Pennsylvania orthodontist Richard Ribarevski […]

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The Survey Says: US Dentists Resilient in a Down Economy

It seems that at least some dental practices in the United States are doing OK, business-wise, in spite of the down economy. We’d like to hear if you agree with this market assessment. In the numbers-filled environment of research publisher IBIS World, the Dentists Industry—in the collective perspective—“performed well during the economic recession and is […]

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Dental Therapists Brouhaha: Controversy or Dental Marketing Opportunity?

We’ve been watching a bit of a brouhaha in the media recently about dental therapists. We’d like to hear from our readers—practicing dentists in particular—about dental therapists and if there’s a place in dentistry for a mid-level provider. There is a wide range of dental procedures that a dental therapist can perform as determined by […]

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Marketing Myopia: A Classic Insight for Winning New Patients Today

The following quote is at least 50 years old, but dentists, doctors and healthcare providers can put this classic insight to the task of winning new patients immediately. Marketing guru and Harvard Business School Professor Theodore Levitt often told his students: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” The […]

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Texas Board Examines Dental Advertising on Groupon and other “Deal-A-Day” Sites

 The Texas State Board of Dental Examiners is considering how the concept of online healthcare deals and discounts may or may not fit into its advertising and marketing rules for professional practice advertising. There was a small but important news item that touched on this. It’s worth reading…and watching where it may lead. In the […]

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Legally Dumb: Should a Doctor or Dentist Sue a Patient for Bad-Mouth Comments?

If a professional reputation is to be protected at all costs, should a healthcare provider file a lawsuit against a patient for a negative online review? From time to time we see news items about doctors or dentists who threaten legal action against patients. But suing a patient for a negative comment (or comments) is […]

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Tale of Two Cities: Upscale vs. Down Low for Dental Branding

San Francisco and Berkeley, CA, are only 20 minutes apart via the Bay Bridge. But for these two practices, their dental advertising, dental positioning and branding couldn’t be further apart. And, from a healthcare marketing perspective, both examples are properly tuned into their community spirit and embrace it in their office décor and branding message. […]

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How Third-Party Financing Can Boost Big-Case Acceptance

It’s a curious thing. Patients who want or need cosmetic procedures are usually concerned about the cost first. Since they don’t have many ways to measure the worth of your dental skills, experience, or quality of materials, they only know to ask, “How much does this cost?” And the dichotomy is that all-important money matters are […]

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office decor

Bet You Can’t Top This: Orthodontist Shows How Office Décor is Fun Marketing

This post is mainly for fun. But there’s a practice marketing lesson in this exceptional example of wildly interesting and unique office décor–from an orthodontic practice. You’re going to have to drive to Conway, Arkansas to experience the office decor of orthodontist—and admitted car enthusiast—David J. Myers, DDS, MS. If you’ve never seen a medical […]

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