Category: Patient Experience

The Next Physician Migration

[GUEST POST BY PAUL ROSEN, MD] When I graduated medical school almost 20 years ago, the majority of my classmates were planning to work in a private practice environment after residency training. Now, the opposite is true. Ninety percent of medical students plan to work for a health system. Most will skip private practice work.…

Read More

How Cleveland Clinic Delivers One Million Same-Day Appointments

[Healthcare Success Leadership Podcast Series] What does it take to upset longstanding “tradition” in healthcare ivery and to provide patients with quick, convenient access to care via same day appointments and other innovative approaches. Cleveland Clinic’s Chief Marketing and Communications Officer Paul Matsen, and Stewart Gandolf, CEO of Healthcare Success discuss the process of change, top-tier…

Read More

Why Healthcare Marketing Needs Consumer Feedback More Than Ever

[Series Installment] There’s an important lesson here for healthcare marketing. It seems the retail world is increasingly hungry for consumer feedback. Here’s why doctors, hospitals and medical marketing professionals need, than ever, to take a page from service industries, brand names and merchandisers. A reliable measure of customer satisfaction—how products or services meet or exceed…

Read More

What Healthcare Can Learn From Uber

[Guest Post by Dr. Paul Rosen] For the past two months, I have been taking Uber cars around aware when I go to the train or to the airport. I have taken about 10 rides and every one has been a pleasurable experience. The drivers are friendly, the cars are clean, the car arrives in…

Read More

Flowers and Blue Ice: From Satisfied Patient to Raving Fan Forever 

A close friend of mine shared a personal story that’s worth re-telling. It illustrates a real-world patient experience that moved the measure of satisfaction from “simply satisfied” to “raving fan” status. Although this story comes from the dental profession, the core concept will easily transfer to other healthcare specialties. Consider how you can apply this…

Read More

Improving the Forgotten Half of Doctor-Patient Communications

The doctor’s comment was a bit startling, but it was entirely believable. A physician-friend tells us that 75 percent of doctors forget to introduce themselves properly when meeting patients. OK…it’s a hectic day in the office. Behind schedule…again. The usual stuff. But without a proper introduction—quick, simple, sincere—everything that follows in the encounter is slightly off-center…

Read More

Thank you for sharing. Like us to stay in touch with our latest posts.