Category: Medical Advertising Agency

Thinking Outside the Doc: Holistic Marketing Checklist

Frequently, we teach the value of micro planning—using precision, personalized online marketing means and methods that zero in on the single-person at a point of need. Increasingly, technology enables this fine level of timely, local and immediate messages. But you also need to consider the macro view—the holistic perspective that doesn’t lose sight of the micro touches. […]

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Relationships Will Carry You Further Than Smarts Alone

“Yeh..I know that you probably know all this, but… sometimes it’s good to refresh your connection with valuable reminders. This is about one of those small-but-vital ideas that help when you use them routinely.” SG For doctors, clinical skills are presumed. By definition, doctors are smart people. OK, maybe some are a bit smarter or […]

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A Costly Mistake: Is Your Staff Giving Medical Advice on the Phone?

Medical practices, groups and provider organizations often invite me to be a “mystery shopper.” That’s where the principals of the business ask Healthcare Success to call the practice posing as a prospective patient. The technique is most effective when a healthcare marketing agency provides an independent—and unbiased—third-party assessment of the quality of service. Recently, we discovered a […]

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How to Choose Your Healthcare Marketing Agency Partner

The most enduring and successful client-agency relationships work as a partnership. The trouble is, a solid working relationship isn’t easy to achieve. Selecting a healthcare marketing agency for a hospital or group practice shouldn’t be “easier-said-than-done.” Here are some important issues to consider. Performance is a specific measure of results, not the portfolio. Every agency has a gallery […]

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5 Search Engine Optimization Blunders to Avoid

SEO is a critical marketing-related factor. And the guidance of a healthcare advertising agency is highly recommended. It’s far too easy for well-intended individuals to create search engine optimization blunders. One reason you need professional SEO help is that the big search engines have us all outnumbered. They use dozens of uber-smart people to create […]

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An Intelligent Approach to Creating an Durable Marketing Plan

Isn’t hindsight great? You’re beginning a quarterly assessment of your Marketing Plan, and some marketing and advertising elements played out close to plan. But then there are troublesome parts of the plan where you’re faced with a painful dissection of incorrect assumptions, increased competition, erratic consumer needs and wants, and the relentless rollout of the […]

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Healthcare Radio Rules: Low Rates Open the Door to a Highly-Effective Medical Marketing Tool

A baker’s dozen of helpful tips in evaluating and using healthcare radio advertising Radio is a powerful media option for healthcare marketing. With rates negotiable to “half-off” or better, radio is worth a close look, even if you’ve avoided radio advertising in the past as too sophisticated or expensive for your hospital, organization or private […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD