Category: Internet Marketing

Three Ways Video Can Help Your Business

Before we get to the benefits of video for your business, let’s clarify one thing. While professional–studio quality–video production is often required, there may be some informal exceptions. You can sometimes get away with simple, DIY videos from your smartphone. Impromptu videos of your health fair booth, for example, posted on your practice page. Video […]

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4 Secrets: Creating Compelling, Sticky and Shareable Online Healthcare Content

The super-grand-prize for on healthcare content is when it “goes viral.” Something you created—a video, news clip, photo or whatever—is seen or shared by everyone in the known digital universe and beyond. As a result, your hospital, medical group or provider practice—for one, bright-and-shiny moment—has the compelling content that everyone is talking about. Unfortunately, it […]

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Healthcare Advertising Agency Advice: Use Google’s Principles of Innovation

The annual Google Partner Summit is a pretty big deal in the agency business. Visiting the “Googleplex” headquarters in Mountain View is an experience. Plus, this is one of several continuing education sessions that Healthcare Success attends throughout the year. Moreover, attending a Summit session is an educational pathway for a healthcare advertising agency to improve […]

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