Category: Internet Marketing

4 Secrets: Creating Compelling, Sticky and Shareable Online Healthcare Content

The super-grand-prize for on healthcare content is when it “goes viral.” Something you created—a video, news clip, photo or whatever—is seen or shared by everyone in the known digital universe and beyond. As a result, your hospital, medical group or provider practice—for one, bright-and-shiny moment—has the compelling content that everyone is talking about. Unfortunately, it…

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Healthcare Advertising Agency Advice: Use Google’s Principles of Innovation

The annual Google Partner Summit is a pretty big deal in the agency business. Visiting the “Googleplex” headquarters in Mountain View is an experience. Plus, this is one of several continuing education sessions that Healthcare Success attends throughout the year. Moreover, attending a Summit session is an educational pathway for a healthcare advertising agency to improve…

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Preserve, Protect and Defend: Healthcare Reputation Management Tactics

Doctors aren’t the only people concerned about their on reputation. It is every brand, business and service provider with a Internet presence. But there are higher standards of quality with healthcare reputation management. Health care ivery in America is intimate than an  shopping experience. Consequently, patient experience has become a significant driver of success. Among the dozens of influential…

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Why Google Hates Cheap Medical Websites

Did you know that cheap medical websites may be upsetting Google and other search engines? A low-cost, template or D-I-Y website isn’t a bargain. It costs money and lost opportunity. Google (the biggest search engine on the planet) can spot duplicate content, and it doesn’t like plagiarism. A bottom-dollar website puts your search listing in the crapper. Here’s a…

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Using Doctor Marketing Strategies to Leverage Facebook Live

[SERIES INSTALLMENT]  (FB) is the world’s largest social media platform for good reason. For one thing, it’s smart about marketing and advertising for business. Company pages are for brands, hospitals and healthcare where doctor marketing strategies shine. The nearly two billion monthly active users the social interaction. But business—including hospitals and practitioners— the audience connectivity…

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5 Search Engine Optimization Blunders to Avoid

SEO is a critical marketing-related factor. And the guidance of a healthcare advertising agency is highly recommended. It’s far too easy for well-intended individuals to create search engine optimization blunders. One reason you need professional SEO help is that the big search engines have us all outnumbered. They use dozens of uber-smart people to create…

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