Category: Internet Marketing

The Painful Question is: Should Hospitals Advertise?

Not long ago, The Des Moines Register published an interesting opinion piece about hospitals that advertise. We’d like to know what you think about their coverage titled: Hospitals spend millions luring patients away from each other. Please take a minute to review their editorial handiwork and register your own opinion in the space below. Curiously, […]

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Three Ways Video Can Help Your Business

Before we get to the benefits of video for your business, let’s clarify one thing. While professional–studio quality–video production is often required, there may be some informal exceptions. You can sometimes get away with simple, DIY videos from your smartphone. Impromptu videos of your health fair booth, for example, posted on your practice Facebook page. Video […]

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Email Marketing and How to Double-Down with the Power of Personalization

It was only a year or two ago that the trendy marketing watchword was “personalization.” It seems like everyone was using the P-word in email marketing. Everyone’s ambition was to take email (and other content) to the high-impact, “next level.” Internet and computer sophistication provides the ability to deliver relevant content to the right reader. […]

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4 Secrets: Creating Compelling, Sticky and Shareable Online Healthcare Content

The super-grand-prize for online healthcare content is when it “goes viral.” Something you created—a video, news clip, photo or whatever—is seen or shared by everyone in the known digital universe and beyond. As a result, your hospital, medical group or provider practice—for one, bright-and-shiny moment—has the compelling content that everyone is talking about. Unfortunately, it […]

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