Category: Internet Marketing

Better Ways to Create Search-Friendly Press Releases

Communications professionals know the name Ivy Lee, considered the father of modern public relations. Few people appreciate that he also invented—and wrote—the first press release. That was a hundred years ago (1906). It traveled by regular mail and the common name “press release” probably came later. Many things about this time-honored publicity channel are still […]

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Why Coca-Cola’s Website Works Better Than Yours

If you haven’t visited the Coca-Cola website, take a quick look sometime. Your hospital or medical practice does not have to be a global business icon for you to recognize why Coke’s website produces measurable results…and your website does not. Stick with me on this. There’s an insightful backstory to the comparison challenge, so I’ll […]

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The Benefits of Creating an eNewsletter Like Ours

There’s a good chance that you navigated your way to this article with the help of our newsletter, Healthcare Success INSIGHT. For nearly a decade, our free marketing newsletter and blog have helped subscribers learn how to boost their marketing effectiveness. We thought this was a good opportunity to share some of how this works, […]

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Gutenberg Moment in Marketing: Your Quick Guide to iPhone Health

Who needs Dr. Leonard McCoy’s classic (but fictional) Medical Tricorder when iPhone health is already in your pocket? (Some of it anyway.) There are various configurations of the Tricorder on the Star Trek TV show. By today’s standards, the devices were bulky, but they enabled: Instant diagnosis ailments/disease Track general metrics/vital signs Monitor ongoing health […]

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Managing the Social Media Slice of Your Marketing Plan

[Community Manager Series Installment] The successful implementation of social media is the responsibility — and the credit — of your community manager. Every healthcare marketing situation requires a custom plan that artfully blends each of many strategies and tactics. There is no one-size-fits-all list of how-to steps. Successfully achieving the goals and objectives in marketing […]

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Mayo Medical Labs: Designing Digital Communications for a Changing Healthcare Market [Podcast]

[SHSMD17 Speaker Podcast Series] In this segment of our 2017 continuing series, Stewart Gandolf, CEO of Healthcare Success talks with Brent Westra, Marketing Segment Manager, and Andrew Tofilon, Marketing Segment Manager at Mayo Medical Laboratories. The topic of this podcast is Brent and Andrew’s presentation at the SHSMD marketing conference on their topic titled: Designing […]

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How to Be Your Own Community Manager for Social Media

[Community Manager Series Installment] Job titles and position descriptions will vary—social media manager, community manager, social media master or the like. But for social media (SM) to be effective, the first consideration is that someone is specifically responsible on a full-time or part-time basis. In healthcare marketing, social media shouldn’t be an afterthought or a […]

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13 Success Tips of an Email Marketing Ninja

Most communications professionals agree that email marketing is a major money-earning hammer in their marketing toolbox. The often-quoted ratio says that every dollar invested in email marketing can generate an average return of nearly $40. That’s a decent target, but some reports have an even higher ROI. Email marketing checklist… But beware. Triple-digit returns aren’t […]

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