Category: Healthcare Reform

Retooling Healthcare Marketing for the Small Screen

Exactly a year ago, Google used its considerable clout to “demand” that most websites become “mobile-friendly.” The world’s biggest search engine now tends to favor responsive web design as a ranking signal. What that means is: Websites (those designed for a desktop or laptop screen) that can be easily seen on users mobile device (Smartphone…

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Perspective: The State of Patient Experience [Podcast]

[Leadership Podcast Series] In this conversation with Stewart Gandolf, CEO of Healthcare Success, Dr. James Merlino, president and chief medical officer of the strategic consulting division at Press Ganey provides an insightful perspective on healthcare’s evolving landscape, significant leadership issues and the state of patient experience. Prior to joining Press Ganey, Dr. James Merlino—also a practicing surgeon—was…

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Why Telehealth of Tomorrow Belongs in Your Marketing Plan Today

Change isn’t coming; it’s an ever-present consideration. Simply keeping pace is the challenge for physicians, medical practice administrators and hospital leadership. Telehealth—and its various facets—continues to emerge as an important and strong change agent. And two recent, in-depth reports provide guidance for doctors, industry executives and forward-loing marketing professionals. As a component of health transformation,…

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Hospital Marketing: Medicare Payments Collide with Delivery System Reform

It would be difficult for the general public to miss the daily torrent of news media coverage about the run-up to the next presidential election. But hospital administrators and healthcare communications professionals are focused on  Health and Human Services’ increasing emphasis on “quality-based payments,” “patient-centered systems” and “ivery system reforms.” There’s far less mainstream news…

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How High-Deductible Insurance Fuels Momentous Healthcare Shifts

Although the Affordable Care Act (ACA), in its final, amended version, has been the law of the land for slightly than five years, the industry-shaking consequence of “healthcare reform,” continue to emerge almost daily. There have probably been significant changes in the nation’s healthcare ivery system—for providers, hospitals, employers and health insurance—between 2010…

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Will Pay-for-Performance Make You a Better Doctor?

At an altitude of 30,000 feet, the healthcare reform objectives that link financial incentives to performance shine brightly. There are no protesting voices calling for poor outcomes, medical errors or higher costs. Taking a playbo page from the corporate world, financial incentives and penalties are intended to drive performance improvements in healthcare ivery. But…

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Anticipating the Future: Surviving Seismic Shift and Healthcare Reformation

I had to lo up the provenance for: “Life is what happens to you while you’re busy making other plans.” The attribution—so says GoodReads.com—is Allen Saunders, American writer, journalist and cartoonist…from 1957. And, while the reformation of healthcare continues at a lightening pace, it’s a timely planning reminder for medical marketing to consider how things…

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