Category: Physician Marketing

Three Ways Video Can Help Your Business

Before we get to the benefits of video for your business, let’s clarify one thing. While professional–studio quality–video production is often required, there may be some informal exceptions. You can sometimes get away with simple, DIY videos from your smartphone. Impromptu videos of your health fair booth, for example, posted on your practice page. Video […]

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Marketing Outsource Strategy for Success-Path Practices

A confounding notion in our industry is that medicine is a profession, but healthcare is a business. Think of these as opposite sides of the same business coin. The medicine/profession side leaves little time for the healthcare/business side. But, it turns out that a marketing outsource strategy can achieve critical objectives for both. Most of the time, a […]

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Delivering Happiness: How Successful Doctors Embrace Selling

There’s a connection between busy practices and doctors who embrace selling. Marketing savvy doctors understand how healthcare marketing builds their business. The breakthrough business doctors understand how salesmanship is a key to success. The dreaded “S-word” isn’t in the vocabulary of many doctors. Sales gets relabeled as business development or case acceptance. In many practices, cost factors […]

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Healthcare Advertising Agency Advice: Use Google’s Principles of Innovation

The annual Google Partner Summit is a pretty big deal in the agency business. Visiting the “Googleplex” headquarters in Mountain View is an experience. Plus, this is one of several continuing education sessions that Healthcare Success attends throughout the year. Moreover, attending a Summit session is an educational pathway for a healthcare advertising agency to improve […]

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How to Choose Your Healthcare Marketing Agency Partner

The most enduring and successful client-agency relationships work as a partnership. The trouble is, a solid working relationship isn’t easy to achieve. Selecting a healthcare marketing agency for a hospital or group practice shouldn’t be “easier-said-than-done.” Here are some important issues to consider. Performance is a specific measure of results, not the portfolio. Every agency has a gallery […]

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10 Healthcare Marketing Trends to Watch in 2017

The nation’s healthcare ivery system continues to evolve. A curious thing about trend-watching is not that trends suddenly appear. Sometimes that’s true, but not always. In fact, marketing professionals are aware of the healthcare marketing trends on our list. What is important–the significant dynamic at work here–is change. It is the degree of change that marks a […]

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