Category: Physician Marketing

How To Know If Your SEO Company Is Ripping You Off

With increasing frequency we are finding practices and hospitals that are paying for “phantom” Search Engine Optimization services. Call it “Grand Theft SEO.” They’re being charged for the services, but they don’t even have the most basic of SEO techniques in place. Search Engine Optimization is a broad term relating to technical services that the […]

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Three Ways Video Can Help Your Business

Before we get to the benefits of video for your business, let’s clarify one thing. While professional–studio quality–video production is often required, there may be some informal exceptions. You can sometimes get away with simple, DIY videos from your smartphone. Impromptu videos of your health fair booth, for example, posted on your practice Facebook page. Video […]

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Marketing Outsource Strategy for Success-Path Practices

A confounding notion in our industry is that medicine is a profession, but healthcare is a business. Think of these as opposite sides of the same business coin. The medicine/profession side leaves little time for the healthcare/business side. But, it turns out that a marketing outsource strategy can achieve critical objectives for both. Most of the time, a […]

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Delivering Happiness: How Successful Doctors Embrace Selling

There’s a connection between busy practices and doctors who embrace selling. Marketing savvy doctors understand how healthcare marketing builds their business. The breakthrough business doctors understand how salesmanship is a key to success. The dreaded “S-word” isn’t in the vocabulary of many doctors. Sales gets relabeled as business development or case acceptance. In many practices, cost factors […]

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