Millennials Generation Y

Millennial Update: What Healthcare Marketers Need to Know

Recent surveys have refined the profile of “Generation Y” and some of the things that healthcare marketing professionals should recognize about reaching the sometimes-elusive, and loosely defined, Millennial Generation include: “Gen-Y” is a large and desirable demographic slice that holds an important position in nearly every savvy marketing plan; Physical health and happiness is important,…

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future healthcare mobile

The Future of Healthcare Marketing is Already in Your Pocket

“In a single generation there’s been a fundamental shift in the way people interact with personal technology,” according to Joseph Swedish, CEO of Wellpoint, Inc. “Smartphone technology, social media and data mining will drive change and shift the future of healthcare. Healthcare marketing professionals are increasingly refining their marketing plans, adjusting to how smartphones and mobile devices have dramatically…

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doctor social media

The Compelling Case for Doctors to Warmly Embrace Social Media

Most doctors recognize that healthcare’s “starting line” moved some time ago. The typical care continuum now begins online, long before the first medical office appointment or doctor-patient face-to-face encounter. Among the chief propellants of this digital shift are the: Mainstream proliferation of rapid Internet access; Wide adoption of mobile devices such as smartphones and tablets;…

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top social media hospitals

Your Hospital Social Media Benchmark: How Do You Rank?

A basic element of healthcare delivery–one that has not changed in recent reforms and re-invention–is that medical care is truly a personal process. Yes, telemedicine has closed issues of distance. And, yes, technology advances have accelerated the speed of diagnosis and care delivery. But in the highly competitive industry, hospitals have not lost sight of the importance of…

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special report attract patients to hospital-owned practices

High-Impact Marketing Strategies for Hospital-Owned Practices and Ambulatory Services

Sometimes healthcare marketing seems like juggling chainsaws and watermelons. In the grand scheme of things, hospital executives, administrators and marketing professionals frenetically toss around competing priorities, political pressures and shifting goals—and at the same time, assure that nothing crashes to the ground. Ultimately, the challenge for people responsible for the performance of hospital-owned ambulatory services and…

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CHRISTUS Health

CHRISTUS Health: New Retail Model Will Radically Alter Healthcare Marketing

Healthcare Success’ Kylie Ladd talked with Preston Gee, Vice President, Strategic Marketing at CHRISTUS Health. They spoke about Preston’s 2014 SHSMD (Society for Healthcare Strategy and Market Development) presentation titled: Surf ’s Up: Catching the Consumer-Empowered Tidal Wave Produced by Exchanges [SHSMD14 Speaker Series] Hospital and healthcare marketing and strategy functions will be pivotal to…

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hospital marketing plan

Winning with the Triple Crown of Healthcare Advertising

The elementary formula for success in healthcare marketing and advertising is to engage a prospective patient with a meaningful answer to their problem at the right time. The recipe sounds simple enough, but putting it all together…well, it’s complicated. Here’s how to organize your tools and build your marketing, advertising and promotional plan around the…

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target audience demographics

Useful Marketing Tool: Insight to Any Target Audience Anywhere

Audience demographics can be a bewildering blizzard of data even for numbers-oriented healthcare marketing professionals. Thankfully there are several geo-demographic data shuffling companies that decode the raw data and transform it into understandable (and useful) market descriptions. One such outfit—Esri, based in New York—has distilled a ton of data into an easy to understand description…

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