Apple Health App

Wearable Tech, CES2015, and the Quantified Self of Healthcare

It’s not the gadgetry, it’s the data. The annual International Consumer Electronics Show—billed as the global stage for innovation—is always a big deal. The showcase has three main convention venues along the famed Las Vegas strip, several thousand exhibitors, and well over 150,000 attendees. Scanning the innovative horizon for healthcare delivery and medical marketing, CES2015 was a…

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successful doctor

Successful Doctor Marketing: Beyond the White Coat

As you might suspect, my work frequently brings me face-to-face with doctors and other healthcare professionals who want to market a medical practice. One thing I’ve observed is that, regardless of gender, successful physicians, surgeons and top-line staff invariably dress for success. Over the years, I’ve been fortunate to visit with practitioners in hospitals, group…

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increase profitability service lines

New School Marketing Shifts that Boost Service Line Profitability [Part Two]

Editor Note: [Conclusion of a two-part article] Stewart Gandolf, CEO of Healthcare Success, authored this article for print and online publication by Strategic Health Care Marketing. It is presented here with permission. Part One– New Marketing: Improving Service Line Profitability — is available here. [Part Two] In the constantly changing world of healthcare marketing, success—and…

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marketing data

3 Timely Factoids to Make You a Smarter Marketer

About the only thing that’s certain in healthcare delivery is that constant change will continue. And that, unfortunately, makes everyone’s marketing assumptions suspect. Keeping pace with a shifting landscape makes it more challenging to  market a medical practice. Here are a few important-but-independent observations, factoids and tips that crossed our radar. Consider how each item—maybe all of…

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New Marketing: Improving Service Line Profitability (Part One)

Editor Note: [First of a two-part article] Stewart Gandolf, CEO of Healthcare Success, authored this article for print and online publication by Strategic Health Care Marketing. It is presented here with permission. Clinical service department profitability is a constant challenge for hospitals. What’s changed, however, is just about everything else. Boosting service line profitability requires…

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ROI return on investment

Generating Measurable Results or Just “Doing Marketing?”

There’s nothing more satisfying in medical practice marketing than a program that produces measurable results. Attracting new patients or cases is usually the intent of external marketing, but the true, quantifiable pay-back is where Return-on-Investment (ROI) is calculated in “dollars in” divided by “dollars out.” This elementary concept is frequently overlooked or neglected. It’s frustrating…

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winning football

What Doctors Can Learn from Ohio State’s Championship Season

As a business owner who completed his undergraduate work at OSU—the Ohio State CFP Championship win was an inspiration to me. College football can be exciting, but Ohio State’s underdog victory over the Oregon Ducks (42-20) illustrated some important principles about success for doctors and business owners. Even if you’re a fan of Oregon, Wisconsin,…

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carrot and stick

Will Pay-for-Performance Make You a Better Doctor?

At an altitude of 30,000 feet, the healthcare reform objectives that link financial incentives to performance shine brightly. There are no protesting voices calling for poor outcomes, more medical errors or higher costs. Taking a playbook page from the corporate world, financial incentives and penalties are intended to drive performance improvements in healthcare delivery. But…

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