internet marketing

Why Online Marketing is More People-Intensive Than Ever

Online marketing is a primary tool for doctors, medical practices and hospitals to reach new patients. And the pervasive availability of the Internet has propelled healthcare consumers—patients, prospective patients, friends and family—to a new level of awareness and empowerment. The thing is…Internet marketing has become increasingly competitive and technically challenging. A simple website, with a…

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Google tonsillectomy

Google’s Knowledge Graph: Four Things You Need to Know

The Internet has become healthcare’s front door. And your Search Engine Optimization (SEO) and medical content had better be first class because Google is shuffling the results deck. Google took notice of the big connection between online searches and health, and you’ll soon find medical content in Knowledge Graph enhanced search results. (If the label’s…

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Competition White Paper

Competition and the Revolutionary Rise of Healthcare Marketing

Healthcare’s harsh business reality is that no one can afford to underestimate or ignore the competition today. Download this free report: How to Win Patients Despite Intense Competition.   With the upheavals of healthcare reform, the once-upon-a-time” story of quiet camaraderie among provider practices has become an unprecedented competitive revolution. The lingering legacy, however, is that…

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marketing minure

Marketing Minute: The Right Way to Put the Doctor in the PR Spotlight

[Marketing Minute Video Series] Healthcare Success Marketing Communications Manager Stephen Gregg, MBA, talks with CEO and Creative Director Stewart Gandolf. Introducing a new doctor in the practice by way of a notice to the media? Medical practices, groups and hospitals love to spotlight their doctors. But they often miss the boat with a “news release”…

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patient/customer service

Staff Training Lesson: Don’t Let Efficiency Erode Patient Experience

Here’s a brief but important staff training lesson: Don’t let office efficiency overpower patient experience. Without considerable care, the negative consequences can have an enduring—and unwanted—downside. We encounter this often as we work with doctor’s offices around the country. On the surface the office appears to be well managed and highly efficient. The office manager…

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case acceptance

Magic Questions: The Path to Case Acceptance and Compliance

There’s a bridge of sorts in nearly every doctor-patient encounter. On one side, the physician’s knowledge, training and experience reveals an answer to the patient’s need. But there are many situations where the patient needs to accept the solution—cross over the bridge—and embrace the recommendations for their care. Patients don’t “buy” treatments, medicine or procedures. The one and…

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Geographic Information Systems

GIS: The Power of Visualizing Hospital and Healthcare Data

Editor Note: Geographic Information Systems—a data visualization and analysis tool—is finding useful applications in hospital and health system planning and marketing. Here’s how GIS, along with predictive analytics and other data tools, is helping to shape near- and long-term marketing plans and strategies. As we move into the future of healthcare marketing, a number of…

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referral path

Defectors: When Professional Colleagues Stop Referring

A curious thing about professional referrals is that nobody pays much attention until they disappear. Sometimes, what doctors don’t know about professional referrals is alarming. The analogy of a “life blood” source of business is appropriate, particularly for specialty medical practices that rely on the flow of new patients. Although referrals from other providers is central to…

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