Hospital executives say they are increasing their digital marketing budgets to reach and influence doctors. Close to 30 percent (on average, about $13,000) is aimed at physicians, and the balance targets consumers for the typical small hospital budget. This data comes from an informative report available from UBM Medica US. Among the findings, hospitals—like other [...]
Computer and mobile technology that improves revenue and productivity
Computer and mobile technology that improves revenue and productivity Keeping your patients connected and your schedule full automatically. By Lonnie Hirsch and Stewart Gandolf MBA Using computer and mobile technology to communicate with busy patients, give back time to the busy office staff, keep the appointment calendar filled, and boost productivity is a win-win-win proposition. [...]
Practical Alternatives for Doctors Who Hate “Black Hat” Selling
Practical Alternatives for Doctors Who Hate “Black Hat” Selling Most doctors hate the idea of “sales,” “selling,” or being a “sales person.” To many, the concept behind sales-and the old-school reputation-is more about taking than giving. And it’s not just physicians. The culture and mind-set throughout professional ranks-medical practice staff, hospitals, and marketing communicators-is one [...]
Re-Thinking Healthcare Advertising Offers
Re-Thinking Healthcare Advertising Offers The New Normal for Medical and Hospital Marketing in Tough Economic Times Don’t dismiss offer-driven media options automatically. The nation’s economic headwinds have produced new, value-sensitive consumer buying patterns and an opportunity to re-consider the way things work in society’s “New Normal.” The terms “advertising offer” and “healthcare marketing” sometimes seem [...]
Replace “feel good” activities with real marketing to attract real patients
Replace “feel good” activities with real marketing to attract real patients You may be able to fund your marketing plan without spending another dime, simply by slashing waste By Lonnie Hirsch and Stewart Gandolf, MBA Good intentions and charitable good deeds are not the same as effective marketing. Giving is good and marketing is business-keep [...]
Referral Pipeline Rules Made Simple: Physician Marketing Basics That Keep It Flowing
Referral Pipeline Rules Made Simple: Physician Marketing Basics That Keep It Flowing Each year, about 22 million patients are referred from one healthcare professional to a professional colleague. And patient referrals account for hundreds of times more than that number. In physician marketing, direct referrals into the practice often represent a large and significant segment [...]
Redefining the Concept of “Selling” in Healthcare
Redefining the Concept of “Selling” in Healthcare Overcoming negative, old-school ideas with genuine benefits in patient health Nobody likes to be “sold.” But there’s no “selling” in communicating how products and services deliver needed healthcare benefits to patients. After almost twenty-five years consulting and helping physicians, dentists and many other healthcare professionals attract more of [...]
Success Skills: Recognizing Buying Signals Improves Case Acceptance
Success Skills: Recognizing Buying Signals Improves Case Acceptance How to practice your “empathetic listening” for better patient communications Professionals need to be effective communicators, particularly when offering elective care options. Exceptional patient communications begin with careful listening skills that can be cultivated with daily practice. For all the years we have been doing this, we [...]
How To Use Marketing To Win Patients Despite Our Current Economic Crisis
How To Use Marketing To Win Patients Despite Our Current Economic Crisis 17 Things Savvy Healthcare Providers Can Do To Keep Their Organizations Healthy Despite A Very Sick Economy There’s no doubt that the nation’s economic news is serious and troubling. Your own experience tells you that people—pretty much all of us—are justifiably concerned, from [...]
Healthcare Radio Rules: Low rates open the door to a highly-effective medical marketing tool
Healthcare Radio Rules: Low rates open the door to a highly-effective medical marketing tool A baker’s dozen of helpful tips in evaluating and using healthcare radio advertising By Lonnie Hirsch and Stewart Gandolf, MBA Radio is a powerful media option for healthcare marketing. With rates negotiable to “half-off” or better, radio is worth a close [...]
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