70 is the New 50 and Other Baby Boomer Facts of Life

This was the year that the demographic, statistical and medical marketing spotlight shifted. The Baby Boomer crowd—people born between 1946 and 1964—were no longer the largest generational cohort. All (marketing) hail! Millennials—roughly, ages 18-34—are now King of the Hill as the largest bunch, and nearly everyone’s “marketing prime” target. Although Millennials remain an important planning… Read More

Finding the Video Sweet Spots that Engage Healthcare Viewers

Incorporating some sort of video content in your mix of healthcare marketing material seems like a no-brainer for doctors and hospitals. Producing and posting online video is relatively inexpensive and potentially highly effective—if it’s done properly. The enormous audience and the compelling impact of video storytelling is a powerful one-two punch for marketing planners. Recognizing… Read More

What’s Driving Telehealth to More Hospitals and Doctors in 2016

The diverse faces of telehealth—from virtual doctor consultations to remotely monitored patients—are continuing on a solid growth path. One assessment, by IHS Technology, says that doctors’ virtual consults with patients will double in less than five years, reports Forbes. Marketing strategies for hospitals, doctors and health systems will continue to adjust to keep up with… Read More

Creating Heartfelt, and Fun, Hospital Videos

Keeping up with what’s-new-and-creative among thousands of hospital and healthcare videos is daunting. YouTube alone has about a billion (with a B) active users each month. And every marketing-smart hospital in the US has embraced the engaging, educational and entertaining power of online video. The relatively low cost of video production, and the high user… Read More

Disruptive Expectations: Healthcare’s Customer Mindset Revolution

[Podcast: Part Two in a series.] Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of healthcare marketing research firm, Klein & Partners, about how retail is learning healthcare a lot faster than healthcare is learning retail. What is the new healthcare CUSTOMER mindset? Rob Klein, our guest in this podcast, explains… Read More

Patients Feel Healthcare Is Stuck in the Digital Dark Ages

Earlier this week a colleague was stuck in a medical office verbally providing health history details for a staff person to type into the practice computer. The desk was stacked with thick, unfiled charts that nearly filled the space between patient and office manager. Facetiously, someone (nameless) joked how the dawning age of Electronic Medical Records… Read More

Reaching the Hard-to-Reach Millennial Audience

[Conclusion of a two-part series. Refer to Part One: King of the Hill: Healthcare Marketing and the Millennial Mindset.] Healthcare marketing plans by doctors, hospitals and communications executives have been reshaping their strategies and tactics for greater effectiveness with America’s largest demographic group–labeled The Millennials. Reaching this highly diverse and well-educated group is inherently different… Read More

King of the Hill: Healthcare Marketing and the Millennial Mindset

[First in a two-part series.] Not long ago, a momentous shift—demographically speaking—occurred in America. If, somehow, you missed the data temblor, some of your marketing and target audience assumptions might be off track. Significantly, the Millennial generation—defined as individuals ages 18 to 34—pushed the long-standing, post-WWII Baby Boomers group (ages 51 to 69) out of… Read More

What Doctors Can Learn From Unhappy Patients

Picture this scenario. You have an unhappy patient in your office, and, frankly, nobody on the staff (much less the doctor) is eager to jump into that thunderstorm. Let’s hope that this doesn’t come up too often, but realistically it happens even in the best of practices. You and your staff should be prepared to… Read More

LinkedIn: Reputation Management for Hospital Executives

A core consideration in social media is that people interact and do business with people that they feel they know, like and trust. And for hospital executives, medical practitioners and marketing professionals there’s no better online forum than to connect with peers, organizations and ideas as a means to showcase your reputation. is the… Read More

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