best choice evaluation

Marketing Assessment? Yes. Analytics? Yes. (Website Graders…Not So Much)

Computers rely on software. But healthcare marketing is about the user (human) experience, and an accurate assessment shouldn’t rely on software alone. Here’s how to avoid a common pothole, and how to leverage your best available tools. Software helps manage the complexity of healthcare marketing. The multi-faceted mission for hospitals, group practices and other provider organizations would…

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competitive advantage

3 Often-Neglected (But Powerful) Internet Marketing Tools

Healthcare’s intensely competitive environment has hospitals, group medical practices and providers scrambling to win and/or protect market share. Sometimes, as Aristotle Onassis put it, “The secret of success is to know something nobody else knows.” The following Internet marketing tools aren’t really a secret, but they are often neglected. In fact, using them ahead of…

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marketing video

36 Uses for Video: Magnify Your Healthcare Marketing Big Time

The Internet is video-rich. By some estimates, half of all the traffic online is in video format. And, healthcare marketing is increasingly embracing video as a means to effectively and efficiently tell its story. At nearly every point along the medical delivery continuum, hospitals, service lines and doctors’ offices can take advantage of the proliferation…

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Millennials Generation Y

Millennial Update: What Healthcare Marketers Need to Know

Recent surveys have refined the profile of “Generation Y” and some of the things that healthcare marketing professionals should recognize about reaching the sometimes-elusive, and loosely defined, Millennial Generation include: “Gen-Y” is a large and desirable demographic slice that holds an important position in nearly every savvy marketing plan; Physical health and happiness is important,…

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future healthcare mobile

The Future of Healthcare Marketing is Already in Your Pocket

“In a single generation there’s been a fundamental shift in the way people interact with personal technology,” according to Joseph Swedish, CEO of Wellpoint, Inc. “Smartphone technology, social media and data mining will drive change and shift the future of healthcare. Healthcare marketing professionals are increasingly refining their marketing plans, adjusting to how smartphones and mobile devices have dramatically…

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doctor social media

The Compelling Case for Doctors to Warmly Embrace Social Media

Most doctors recognize that healthcare’s “starting line” moved some time ago. The typical care continuum now begins online, long before the first medical office appointment or doctor-patient face-to-face encounter. Among the chief propellants of this digital shift are the: Mainstream proliferation of rapid Internet access; Wide adoption of mobile devices such as smartphones and tablets;…

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top social media hospitals

Your Hospital Social Media Benchmark: How Do You Rank?

A basic element of healthcare delivery–one that has not changed in recent reforms and re-invention–is that medical care is truly a personal process. Yes, telemedicine has closed issues of distance. And, yes, technology advances have accelerated the speed of diagnosis and care delivery. But in the highly competitive industry, hospitals have not lost sight of the importance of…

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special report attract patients to hospital-owned practices

High-Impact Marketing Strategies for Hospital-Owned Practices and Ambulatory Services

Sometimes healthcare marketing seems like juggling chainsaws and watermelons. In the grand scheme of things, hospital executives, administrators and marketing professionals frenetically toss around competing priorities, political pressures and shifting goals—and at the same time, assure that nothing crashes to the ground. Ultimately, the challenge for people responsible for the performance of hospital-owned ambulatory services and…

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CHRISTUS Health

CHRISTUS Health: New Retail Model Will Radically Alter Healthcare Marketing

Healthcare Success’ Kylie Ladd talked with Preston Gee, Vice President, Strategic Marketing at CHRISTUS Health. They spoke about Preston’s 2014 SHSMD (Society for Healthcare Strategy and Market Development) presentation titled: Surf ’s Up: Catching the Consumer-Empowered Tidal Wave Produced by Exchanges [SHSMD14 Speaker Series] Hospital and healthcare marketing and strategy functions will be pivotal to…

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