video

Hospital Marketing Opportunity Revealed: Get a YouTube Channel. Get Ahead.

Surprisingly few US hospitals have a YouTube Channel in their marketing lineup. Still fewer have the right content. Jumping on this opportunity is an open field competitive advantage. Here’s why and how. We’re one of those medical marketing companies that loves numbers. Good or bad, numbers can gauge progress, measure Return-on-Investment, and reveal opportunity. For […]

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Medical Grand Rounds: The Impact of Patients’ Perceptions of Care on Physicians [Podcast Series]

[2014 Cleveland Clinic Patient Experience Speaker Series] In our continuing series of leadership interviews, Maureen Fagan, Executive Director of the Center for Patients and Families at Brigham and Women’s Hospital previews her Empathy + Innovation Summit presentation. Her talk at the Patient Experience Summit is titled, Patient and Family Centered Care in Medical Grand Rounds: […]

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win race

Hospital Ad-Wars: Who Wins When Titans Clash?

This is a story about competing hospital systems where the legal wrangling spilled into contentious advertising. The controversial television and newspaper debate became so heated that the governor intervened. (Without much success, however.) There are a number of PR hotspots in several states were hospitals, health systems, insurance providers and even politicians are tangled in […]

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SWOT analysis

SWOT Analysis Revisited: Sharpen Your Competitive Strategy

Your periodic SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) is an excellent self-evaluation tool that every medical practice can use to maintain a steady strategic course. A classic, but easily cured, problem with SWOT is that it’s not used often enough. For a group practice, hospital or health system, we recommend looking at these significant issues […]

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Secret #5: How Strong Relationships Grow Doctor Referrals

Maintaining the flow of doctor referrals is vital—if not life-and-death critical—in many professions. What’s more, healthcare reform and intense competition has made the whole business of professional referrals more challenging than ever to sustain. In our experience, working with hundreds of referral-dependent practitioners, we’ve identified a nearly a dozen “secrets;” proven techniques that give stability […]

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WIN HOMERUN

Getting the Best from Your Healthcare Advertising Agency

These days, marketing performance expectations are sometimes found under the “squeeze every nickel” heading. Maybe giant corporations once had fat and slushy budgets, although we doubt the successful ones used that approach.  Then as now, a common denominator among most medical practices, hospitals and healthcare providers is an ongoing concern for “scarce resources.” Like every […]

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win race

5 (More) Ways to Wake-up Your Underachieving Website

[Continuing series installment.] A unproductive (or outright lazy) employee wouldn’t last long in a well-managed medical practice. And, considering the investment that most doctors have sunk in their website, it’s frustrating to discover a doctor’s website that is “present,” but clearly “under-performing.” Some weak sites are outdated or seriously ill, and those guys are prime […]

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