Dr Wayne Guerra

Cleveland Clinic Panel: Patient Engagement is Essential to Healthcare Mobile Apps [Podcast]

[2014 Cleveland Clinic Patient Experience Speaker Podcast] In our continuing series of leadership interviews, Stewart Gandolf, CEO of Healthcare Success talks with Wayne Guerra, MD, Co-founder of iTriage, a popular mobile healthcare app. Dr. Guerra will be participating in a panel session titled, Game Changers in Mobile Apps at the 5th Annual Patient Experience: Empathy […]

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hospital advertising fail

9 Ways to Kill Your Physician Liaison Program Before It Begins

The historic picture is nothing like today. For decades, competition within the nation’s healthcare delivery system was low-key, even passive. And the vital professional referral stream that traditionally brought new patients to hospitals and specialty practices required little marketing attention…if anyone thought much about it at all. But the dynamics of healthcare reform and other forces […]

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caring doctor storyteller

Patient Satisfaction and the Challenge of Winning Provider Engagement [Podcast]

[2014 Cleveland Clinic Patient Experience Speaker Podcast] In our continuing series of leadership interviews, Lonnie Hirsch of Healthcare Success talks with Gus Taylor, Chief Administrative Officer (CAO) at Florida Medical Clinic about his forthcoming presentation at the 5th Annual Patient Experience: Empathy Plus Innovation Summit hosted in Cleveland, Ohio by Cleveland Clinic from May 18-21. “In […]

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video

Hospital Marketing Opportunity Revealed: Get a YouTube Channel. Get Ahead.

Surprisingly few US hospitals have a YouTube Channel in their marketing lineup. Still fewer have the right content. Jumping on this opportunity is an open field competitive advantage. Here’s why and how. We’re one of those medical marketing companies that loves numbers. Good or bad, numbers can gauge progress, measure Return-on-Investment, and reveal opportunity. For […]

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Maureen Fagan

Medical Grand Rounds: The Impact of Patients’ Perceptions of Care on Physicians [Podcast Series]

[2014 Cleveland Clinic Patient Experience Speaker Series] In our continuing series of leadership interviews, Maureen Fagan, Executive Director of the Center for Patients and Families at Brigham and Women’s Hospital previews her Empathy + Innovation Summit presentation. Her talk at the Patient Experience Summit is titled, Patient and Family Centered Care in Medical Grand Rounds: […]

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win race

Hospital Ad-Wars: Who Wins When Titans Clash?

This is a story about competing hospital systems where the legal wrangling spilled into contentious advertising. The controversial television and newspaper debate became so heated that the governor intervened. (Without much success, however.) There are a number of PR hotspots in several states were hospitals, health systems, insurance providers and even politicians are tangled in […]

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SWOT analysis

SWOT Analysis Revisited: Sharpen Your Competitive Strategy

Your periodic SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) is an excellent self-evaluation tool that every medical practice can use to maintain a steady strategic course. A classic, but easily cured, problem with SWOT is that it’s not used often enough. For a group practice, hospital or health system, we recommend looking at these significant issues […]

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Secret #5: How Strong Relationships Grow Doctor Referrals

Maintaining the flow of doctor referrals is vital—if not life-and-death critical—in many professions. What’s more, healthcare reform and intense competition has made the whole business of professional referrals more challenging than ever to sustain. In our experience, working with hundreds of referral-dependent practitioners, we’ve identified a nearly a dozen “secrets;” proven techniques that give stability […]

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