Silver Surfers Arise: Prime Audience for Healthcare Marketing

It may seem counterintuitive, but America’s population of older adults—frequent users of healthcare services—are increasingly frequent users of the Internet. The intersection of senior citizens and the Internet is a growing demographic sweet spot for hospital and healthcare marketing. Although younger age groups are more closely associated with technology, gadgets and Internet use, various surveys reveal…

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41 Splashes of Hospital Dazzle: Amenities Win Well-Insured Patients

For nearly 10 years or so, hospitals have been struggling with how to effectively and profitably reinvent themselves. The direction is to become increasingly consumer-direct. Among the transformational market forces are the informed and empowered public, increasing competitive pressures, and the desire for hospitals to serve women and other demographic groups. Sprinkle into this recipe the overarching goals…

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ipad health

Nation’s First Healthcare “Genius Bar” Engages Ochsner Patients with Technology

[SHSMD14 Podcast Series] Healthcare Success’ Kylie Ladd chats with Elizabeth Joint, the new marketing manager at Ochsner Health System (Louisiana). They spoke during the 2014 SHSMD Connections event in San Diego. Ochsner Health System, southeast Louisiana’s largest non-profit, academic, multi-specialty, healthcare delivery system, is also one of the nation’s “most wired” organizations. A unique “O…

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twitter visuals

Twitter Visuals Add Social Impact and Engagement

Online marketing and healthcare content—most notably social media—is increasingly visual. Longer ago than most of us can remember, what we now call the Internet was strictly an alphanumeric beast. It was great, as long as you could communicate strictly in letters and numbers. That didn’t last long. Communicating with visual elements—pictures, charts, animated GIFs and…

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coyote marketing

Why Are So Many Doctors “Coyote Marketers?”

Throughout the year I have the opportunity to speak with groups of doctors about marketing. I thoroughly enjoy the intellectual exchange with smart people, particularly when the topic is advancing the business side of their practice. Putting aside the poster presentations and beyond sharing clinical info that dominates professional meetings, doctors—usually successful practitioners—are eager to…

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monetize telemedicine

The Explosive Rise of Telemedicine Will Challenge Your Marketing Plan

Today, nearly anyone with online access can see a doctor or healthcare professional immediately. No appointment, no travel, no waiting, no hassle. A computer, smartphone or tablet increasingly connects patients and providers via live, two-way video consultation—24/7/365. What’s more, the typical insurance co-pay is relatively low, and for some people, employers cover the cost. This…

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patient/customer service

Mastering Customer Service: Patients Are Not an Interruption

Healthcare marketing professionals know what the retail-world textbook says about customers. Substitute “patient” for “customer” or “consumer” to realize how healthcare’s new swing from provider-centric to patient-centric is much more significant than a smile and warm welcome. Your relationship with healthcare’s new empowered consumer is vital element in revenue and profitability. Acquiring a new customer…

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memorial hermann

Memorial Hermann: Patients Have a Big Appetite for Online Appointment Scheduling

[SHSMD14 Speaker Podcast Series] Tracy Borkowski, Director of Business Unit Marketing for Memorial Hermann Health System talks with Healthcare Success’ Kylie Ladd regarding the 2014 SHSMD Connections presentation: Attracting the Digital Healthcare Consumer: Innovations in Real-Time Online Appointment Scheduling. “There’s a big appetite by consumers for online scheduling,” Tracy Borkowski said, and Memorial Hermann Health System…

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Measuring Success at Mayo Clinic: Quantifying Value for Patient and Organization

[SHSMD14 Speaker Podcast Series] Mayo Clinic’s Katheryn Hawkins, Senior Analyst, and Erin Cole, Business Development Manager, talk with Healthcare Success’ Kylie Ladd regarding their presentation at the 2014 SHSMD Connections meeting. Their topic: New Methods to Identify the Right Relationship and Monitor Performance. The classic question in healthcare marketing is how to measure success. The…

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