mommy blogger

Engaging the Mommy Bloggers – Influential Voice in Healthcare

Pediatric Rheumatologist and thought leader Dr. Paul Rosen—a regular contributor to our blog—talks doctor-to-doctor about why pediatricians and other providers should care about, and connect with, the “mommy bloggers.” Who are the mommy bloggers? Every pediatrician across the country—as well as family physicians and other specialists—should be asking themselves this question…and consider the benefits of…

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dollar offer

Transparency: How Healthcare Cost Competes With Real Value

The popular buzz-phrase in contemporary healthcare—price transparency—is a relatively new dynamic in the competitive equation for providers and marketing professionals. And it cuts in two directions. On one hand, price transparency—and knowing the cost of medical procedures in advance—is a major plus for public awareness. On the other hand, price is not the only consideration for truly…

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pay per click advertising

Wallet Burn and the Nasty Side of Pay-per-Click Advertising

On the surface, Pay-per-Click (PPC) advertising—sometimes known as cost-per-click—seems friendly enough. Advertisers only pay for the advertising space when someone clicks on the ad. One analogy, however, says that PPC can be like high-stakes gambling. The casino will never turn you away, but if you don’t know what you’re doing, it’s really easy to lose…

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communications skills

10 Reasons for Doctors to Polish their Communications Skills

Of course, everyone in healthcare has a command of “communications skills.” Doctors, nurses, medical staff, administrators and office employees…everyone “communicates” with patients and co-workers. The trouble is…sometimes ya ain’t so good at it. Good or bad, interpersonal communications can be verbal or non-verbal, express subtle or obvious ideas, and/or be filled with medical jargon. Although…

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Hire Fire Tattoo

Tattoo Regret: A Thriving Gateway for Hospitals and Specialists

When youthful enchantment with “rat tats,” tribal geometry and dolphin tattoos fades, it fuels a marketing gateway for hospitals, dermatologists and other removal providers. Somewhere around one in five Americans have tattoos, but as the population grows older (and perhaps wiser), “tattoo regret” begins to set in for many people. Typically, about 10 to 15…

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whole foods rutabaga

Whole Foods Medical, Competitive Wellness and Rutabagas

Future-thinkers who imagined “healthcare reform” as a move toward socialized medicine in the US may not have anticipated the weight of response from (previously) non-healthcare capitalists. The well-established chain of Whole Foods Markets has long been a grassroots evangelist for natural and healthy foods. And they may be another enterprise entry in the increasingly competitive healthcare…

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