Building An Emotion-Based Marketing Campaign

Anyone who has been in need of medical care knows it can be a deeply personal and emotional experience. For friend, family or individual–from walking in the door to the time of discharge, people want to feel safe, respected and understood. Many hospitals and doctors promote themselves as the compassionate, caring choice that you can trust. So, as a provider, […]

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How To Know If Your SEO Company Is Ripping You Off

With increasing frequency we are finding practices and hospitals that are paying for “phantom” Search Engine Optimization services. Call it “Grand Theft SEO.” They’re being charged for the services, but they don’t even have the most basic of SEO techniques in place. Search Engine Optimization is a broad term relating to technical services that the […]

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The Painful Question is: Should Hospitals Advertise?

Not long ago, The Des Moines Register published an interesting opinion piece about hospitals that advertise. We’d like to know what you think about their coverage titled: Hospitals spend millions luring patients away from each other. Please take a minute to review their editorial handiwork and register your own opinion in the space below. Curiously, […]

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Misused and Confused Words of Marketing and Advertising

Every industry has it’s own, unique vocabulary. These are the specialized terms, buzz words, phrases and jargon that is peculiar a particular business. I wouldn’t attempt the work-a-day words that a doctor-to-doctor conversation might include. There’s a strong prospect that I’d be lost (quickly) in a forest of multisyllabic medical terminology. The word-world of marketing […]

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