Reciprocity and the Psychology of Why Samples Sell

In the retail world, it’s easy to find free or low-cost samples of goods, services, and the ever-popular taste-test of (a new flavor) bacon-infused crispy chip. Beyond the wall of healthcare marketing, reciprocity and the psychology of samples, test bits and trial models have a long and successful history. Retailers know that giving away a […]

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4 SEO Things You Need to Do and 4 SEO Things You Never Do

Search Engine Optimization (SEO) is the process of ranking among the top organic or natural search results. I would like to think that virtually everyone in the known digital universe is aware of the vital importance of SEO. Unfortunately, that’s not always the case. So even if you’re not a programming whiz, or don’t fully understand Google’s […]

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What the Heck is Marketing Automation Really All About?

Now and then someone raises their hand and asks for a generous infusion of marketing automation. They’ve heard the popular buzzword, but the definition isn’t exactly clear. Their well-intended (but mistaken) objective is to realize all the rewards of marketing—generating new business—powered by a semi-magical, set-and-forget software. This description is a bit of an exaggeration. […]

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Online Marketing that Reaches Baby Boomers

Around this time last year, tech-loving Millennials overtook the Baby Boomer Generation. At 75.4 million, Millennials (generally 1981 to 1994) became America’s largest generation, unseating Boomers at 74.9 million (1946 to 1964). [Pew Research] But online Boomer marketing is neither down nor out. Millennials—who are a tough marketing challenge—seem to have dominated the spotlight lately. But […]

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Combat Bounce Rate: 6 Astonishing Reasons Website Visitors Vanish

“Bounce rate” might be the single most frustrating metric in online marketing. Here’s how to combat bounce rate—single page visits. It’s maddening to realize that someone has invested considerable time, effort and money in creating a website that statistically repels visitors. They leave as soon as they have arrived, without browsing further. They’re gone. There […]

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25 Useful Ways to Inspire Advertising Action Right Now 

[Series Installment] Here’s how to inspire advertising action. Look back at last week’s installment in this series titled, Social Proof Primer: How to Use Marketing’s Psychological Secret Sauce. Previously, we labeled the concept as “marketing’s psychological secret sauce.” As a device to boost response, a dash of this power-packed juice belongs in every advertising message. […]

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10+ Need-to-Know Facts About Being Lost or Found Online

It’s no secret that the Internet has become the new front door for healthcare providers and hospitals. And Google searches are primary pathways for that lead to health-related information, medical practices and professional care. They dictate being lost or found online. Without a strong online presence, providers and practices simply disappear from view. Three-quarters (75 percent) […]

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