Courageous Moments in Physician Marketing

Not long ago I was speaking with a respected surgeon and thought leader about competition in healthcare. He brought home the idea that competition is indeed nerve-racking. In the practice of medicine and in business, you don’t have real competition unless there is an element of fear. Two notions come to mind. The first is…

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Speak Value: Competitive Watchwords for Healthcare Marketing

[Series installment.] Today, one of the paramount themes for successfully marketing healthcare organizations is ivering value for the patient. Patients—now informed consumer-shoppers—are receptive to a persuasive message that connects health care quality to price. Recently, Dr. Thomas Lee, Chief Medical Officer of Press Ganey, and I discussed how healthcare ivery has become a consumer-savvy, patient-centric…

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Two Quick Lessons to Improve Doctor-Patient Communications

Face-to-face with patients, doctors are expected to do and communicate better within the same or less time with the patient. It’s the “catch-22” of healthcare’s patient-centered, world. In addition to excellence in clinical care, and a positive outcome, effective and empathetic communications is the essential ingredient. The typical “10-minute-and-10-second” doctor-patient encounter is an agenda…

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