How to Reduce Risk and Embrace Healthcare Marketing Success

Healthcare marketing and advertising entails a certain amount of risk. Always has and always will. So the challenge for modern medical practices—individuals and organizations facing the new consumerism and intense competition—is how to achieve business and professional goals with a limited element of risk. Many providers are uncomfortable with the need to market their services.…

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Inbound Phone Calls: Why You Are Losing New Business

Every medical provider’s office gets at least two kinds of “opportunity” phone calls (described below) that potentially mean new business. Unfortunately, most doctors, medical groups and hospitals are losing new patients and cases when the phone rings…and they don’t know it. Here’s what’s going wrong, and what do instead. We don’t mean to be unkind…

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The Best Strategies in Healthcare Begin with Empathy [Podcast]

[Leadership Podcast Series] In this insightful and inspiring interview, Thomas H. Lee, MD, Chief Medical Officer of Press Ganey, and Stewart Gandolf, CEO of Healthcare Success, discuss An Epidemic of Empathy in Healthcare. In an increasingly consumer-driven health care environment, organizations must compete on ivering value for the patient. The traditional physician-centered world of health care ivery…

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Pixar’s Magic: Storytelling is a Doctor’s Strongest Medicine

[Series installment.] Telling a meaningful story in—one that captures the imagination and interest of a patient—is best done face-to-face. Storytelling in healthcare requires preparation and practice, but the payoff is greater case acceptance, better compliance, and best of all, improved outcomes. One example: It’s standard procedure at particular specialist’s office to present the patient with…

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