4 Physician Referral-Building Mistakes That Spoil Your Reputation

The business of physician referrals—that stream of new cases and revenue—depends on maintaining a solid relationship with colleagues. Doctor-to-doctor patient referrals rely on a trust and confidence that goes beyond your CV, clinical skills and professional experience. Your reputation is on the . I have the good fortune to travel throughout the country working with…

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Are Yucky Clinical Photos Destroying Your Medical Advertising?

In any given week, we objectively review medical advertising and dozens of healthcare websites. And than a few of them—for doctors, dentists and providers of all sorts—manage to sabotage their medical advertising effectiveness in a single stre. The poison? Those yucky photos of clinical procedures are a double-barrel emotional turn-off for prospective patients. You’ll never…

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Digital Marketing Is Becoming The New Wave of Healthcare Marketing

What exactly is “digital healthcare marketing?” Does it mean that your dentist is posting before and after snapshots in an on Smile Gallery on ? In addition, will your orthopedic surgeon share videos of patients that have made a miraculous recovery from a partial knee replacement? Does “on healthcare marketing” describe the newsletter that you received from your primary physician…

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6 Best Practice Traits You Want in a Healthcare Advertising Agency

From a five-mile-high perspective, there are two kinds of relationships between a client and a healthcare advertising agency. Let’s label the first type a “vendor” relationship. In this arrangement, the client—a medical practice or hospital, for example—intends to buy specific ad agency services much as they might order and restock surgical masks. Passive. Detached. Truly…

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Opportunity Insights: Marketing Healthcare Services to Hispanic Demographics

By Charlie DeNatale, Healthcare Success Media Supervisor Reaching and attracting new patients in the Hispanic audience is a healthcare marketing opportunity that can’t be ignored. But marketing to Hispanic audiences holds challenges for healthcare providers, due to the Affordable Care Act and changing demographics. And regardless of your location, this may be a largely untapped…

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