Three Ways To Use Technology to Improve Trust and Communication

One of the most important things you can do as a business is to build trust with your clients. A business without trust is like a car without gas. It los good but doesn’t go anywhere. The same bridge needs to exist in healthcare; building a trusting relationship between provider and patient. There are three […]

Are You Losing Business Because of a Bad ABOUT US Page?

Does the “About Us” page on your website clearly identify what your company, practice or hospital does? Does it explain why your readers need you, your products or services? No? Then you are losing business. Getting your About Us page right is important because, if you check your stats, you’ll see it is one of […]

1 in 5 Patients Ready to Dump Their Doctor to Get Telehealth Visits

Primary care practices don’t need to lo far to find new patients. Two surveys found that 20 percent of consumers are willing to jump to a video-enabled provider. Here’s why the convenience of telehealth is driving a consumer trend in primary and chronic care. To set the stage, a friend talks about technically-backwards medical offices. None of […]

45 Reasons Why People Buy: Your Universal Marketing Plan Checklist

One of the unique dynamics and challenges in devising a healthcare marketing plan is to properly anticipate why people buy.    A health and medical services plan considers the future needs of an ever-present audience. As the familiar expression reminds us, the challenge is to engage consumers today for solutions they may need tomorrow.   […]

3 Shocking Statistics: How to Double Your Doctor Referral Opportunity

It turns out that “missed appointments” aren’t the core problem for specialty practices. At first glance, it seems like it would top the list. Almost every office has some “no shows.” But what cripples business the most is when a doctor referral never happens at all. Therefore consider the net effect of these three shocking […]

Preserve, Protect and Defend: Healthcare Reputation Management Tactics

Doctors aren’t the only people concerned about their on reputation. It is every brand, business and service provider with a Internet presence. But there are higher standards of quality with healthcare reputation management. Health care ivery in America is intimate than an  shopping experience. Consequently, patient experience has become a significant driver of success. Among the dozens of influential […]

From Satisfaction to Surgery: Patient Experience Lessons from Hospital Refunds

Geisinger Health System (GHS) made the news a year ago with a ground breaking commitment to patient experience. GHS was the first hospital group to offer money-back refunds on their care…and with no questions asked. The retail world provides patient experience lessons. The program is for “patients whose experiences and expectations were not met with kindness and compassion.” […]

Creating Podcasts for Healthcare Digital Marketing Success

Podcasts enjoy a heritage of on content that can be compelling and engaging. Podcasting is relatively inexpensive, easy to produce and often underutilized in healthcare digital marketing. And when they are done properly, creating on audio podcasts is an effective content connection between you and your audience. Podcasts begin with a sense of intimacy, with […]

Virtual Healthcare Fueled by Reimbursement and Convenience

The adoption curve for virtual healthcare and telehealth has been mighty steep. In the real world, a large slice of the American public expects everyday living to be “digitally-enabled”…faster, quicker and easier. But healthcare ivery has been a sluggish exception. This picture is changing, and with it, your healthcare marketing and advertising plans may be […]

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