5 Internal Marketing Touchpoints That You Need to Know

The ideal practice enjoys a steady flow of new patients. It’s a vital step in achieving steady practice growth. But, unfortunately, that’s where we often find a painful gap in the practice or hospital marketing plan. The time, effort and external budget—the source of new business and new patients—somehow disconnects from the internal marketing effort. […]

Essential Website Metrics and Your Key Performance Indicators

Your website is healthcare’s new front door, and nearly everyone has a website. Good, bad or mediocre, hospitals, health systems and doctors’ offices have some degree of Internet presence. But better than half the time, the all-important website metrics—the numbers that monitor performance—are neglected or ignored. The plus side of an effective website is that […]

7 Marketing Ideas to Draw Men Into Their Doctor’s Office

There’s a serious gender gap in healthcare marketing. So, in advance of National Men’s Health Week (CDC, June 12-18, 2017), here are some marketing idea-starters—to reach, motivate and encourage men to make health a priority. But be forewarned, men are a tough audience—they are underserved and highly reluctant to see the inside of a doctor’s […]

What the Heck is Marketing Automation Really All About?

Now and then someone raises their hand and asks for a generous infusion of marketing automation. They’ve heard the popular buzzword, but the definition isn’t exactly clear. Their well-intended (but mistaken) objective is to realize all the rewards of marketing—generating new business—powered by a semi-magical, set-and-forget software. This description is a bit of an exaggeration. […]

Why Healthcare Email Marketing is Powerful and Popular

The new business opportunity for healthcare email marketing is real, and better than ever. Here’s why: More than a few people I know have at least one smartphone in hand or close by…constantly. They never travel far without it. And the ebb and flow of email via their mobile device has become an indispensable business […]

The Cialdini Commitment Concept: Start Small and Win a Lot Later

This is a brief article about a small-makes-big concept. It goes like this: When someone agrees to something small, they are likely to be consistent and go along with a bigger idea later. For the sake of a label, let’s call this the Cialdini Commitment Concept, and credit the marketing genius of Dr. Robert Cialdini. […]

13 Ways to Create Engaging Content Marketing for Healthcare

Eight out of ten well-intended content marketing efforts are at risk of going astray. It happens when potentially good results are pulled off target with the mistaken belief that “content (alone) is king.” Creating healthcare marketing content for your blog, website and online presence require more than quantity. You also need measures of quality, credibility […]

Creating Powerful and Engaging Video Testimonials

[Part of a continuing series] Consider how these important marketing touchpoints intersect: Video content now accounts for well over half of the traffic online Well over half of health and healthcare searches begin with an Internet search Positive reviews and testimonials strongly influence purchase decisions So this formula—video-plus-Internet-plus-testimonials—is a powerful combination for effective healthcare marketing. […]

The Indisputable Marketing Power of Being First

There’s an analogy that I offer clients to demonstrate the importance of being first in marketing. I ask: “Charles Lindbergh made the first solo nonstop flight across the Atlantic Ocean. Can you name the second person to do so?” “If John Hancock famously signed the Declaration of Independence first, can you name the second person […]

The Future of Patient Engagement

Young adults are the patients and caregivers of tomorrow. And, collectively, they represent the future of patient engagement. They are researching, networking, and socializing every day through their mobile devices. Does your practice have a responsive or mobile-friendly website ready for them? Does your content marketing target them effectively? If you answered “no” (or “I […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD