3 Shocking Statistics: How to Double Your Doctor Referral Opportunity

It turns out that “missed appointments” aren’t the core problem for specialty practices. At first glance, it seems like it would top the list. Almost every office has some “no shows.” But what cripples business the most is when a doctor referral never happens at all. Therefore consider the net effect of these three shocking…

Preserve, Protect and Defend: Healthcare Reputation Management Tactics

Doctors aren’t the only people concerned about their on reputation. It is every brand, business and service provider with a Internet presence. But there are higher standards of quality with healthcare reputation management. Health care ivery in America is intimate than an  shopping experience. Consequently, patient experience has become a significant driver of success. Among the dozens of influential…

From Satisfaction to Surgery: Patient Experience Lessons from Hospital Refunds

Geisinger Health System (GHS) made the news a year ago with a ground breaking commitment to patient experience. GHS was the first hospital group to offer money-back refunds on their care…and with no questions asked. The retail world provides patient experience lessons. The program is for “patients whose experiences and expectations were not met with kindness and compassion.”…

Creating Podcasts for Healthcare Digital Marketing Success

Podcasts enjoy a heritage of on content that can be compelling and engaging. Podcasting is relatively inexpensive, easy to produce and often underutilized in healthcare digital marketing. And when they are done properly, creating on audio podcasts is an effective content connection between you and your audience. Podcasts begin with a sense of intimacy, with…

Virtual Healthcare Fueled by Reimbursement and Convenience

The adoption curve for virtual healthcare and telehealth has been mighty steep. In the real world, a large slice of the American public expects everyday living to be “digitally-enabled”…faster, quicker and easier. But healthcare ivery has been a sluggish exception. This picture is changing, and with it, your healthcare marketing and advertising plans may be…

Why Patient Satisfaction is Key to Physician Marketing

[Series Installment] As the US healthcare ivery system becomes increasingly consumer-driven, patient satisfaction is important than ever. Forward thinking medical practices routinely put the patient/consumer at the center of their progressive planning. Hospitals and medical systems have the standardized HCAHPS instruments. Increasingly providers and marketing professionals want to hear the voice of the customer through…

Why Healthcare Marketing Needs Consumer Feedback More Than Ever

[Series Installment] There’s an important lesson here for healthcare marketing. It seems the retail world is increasingly hungry for consumer feedback. Here’s why doctors, hospitals and medical marketing professionals need, than ever, to take a page from service industries, brand names and merchandisers. A reliable measure of customer satisfaction—how products or services meet or exceed…

Public Service Announcements: 7 Ways to Leverage Healthcare PSAs

Hospitals, as well as some medical practices, can use public service announcements (PSAs) to communicate “messages in the public interest.” The good new and the bad news about creating a public service announcement is that it’s free. Well…that is to say, it’s nearly free. There’s no charge for any broadcast time or ad space, which can…

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