16 Closely Held Secrets of Successful Social Shareability

Creating and maintaining an online wellspring of useful and interesting information is a positive step in healthcare marketing. Presenting authoritative information—on your blog, your website and elsewhere—is a foundation for connections and relationships. But the first secret of content marketing—with the rich rewards of attracting and engaging prospective patients—is inspiring shareability through your audience. Shareability, […]

Marketing Made Simple: Top Tips for Creating Great Billboards

For some time, I’ve wanted to prepare an article about bad billboard advertising. Unfortunately, the world is overflowing with examples of ineffective and non-communicative text. So the first lesson is that creating great billboard advertising is a difficult creative challenge. It’s easy to spot bad ads, there are plenty of them. Perhaps this is because […]

How to Be The Best Damn Ice Cream Shop in Town

There’s an excellent reason why Baskin Robbins offers more than one flavor of ice cream. And why the people they attract don’t shop there for…say, bicycle tires. The Baskin Robbins a brand name that is known for excellent ice cream. In fact, 31 flavors, enough ice cream varieties to satisfy nearly everyone. And that’s it—all […]

10 Ted Talks You Need To Hear

You are welcome to share our list of TED Talks for healthcare. Or compile your own and circulate your favorites. We think these presentations—each about 20 minutes in length—are TED Talks you need to hear. They provide insightful observations about healthcare, marketing and/or business. And, as the TED concept predicts, these are talks to stir […]

Painful Politics: Is the Boss Willing to Confront the Office Manager?

Here’s a cautionary tale from the real world. If you can relate to this story, it can either help or hinder a hospital or group practice. You may have experienced times when a sour culture or negative internal attitudes stand in the way producing superior results. Briefly, here’s the backstory from a multi-location healthcare organization. […]

Angry Patients: 10 Ways To Deal With Them and Why You Definitely Should

Think of this article as a fire extinguisher of sorts. You may never need advice about dealing with angry patients, but it’s much better to be prepared in advance. Here are some of the top ways to deal with unhappy patients. And as we get started, keep some of these high-level ideas in mind: First, […]

What Does a Palm Springs Vacation Rental Have to Do with Targeting Upscale Patients?

A lot, actually. As you might expect, many doctors and hospitals want to target upscale patients. Sometimes it is a matter of insurance coverage, other times doctors want to attract more fulfilling cases, and still other times clients simply want to improve reimbursements. Two weeks ago at our Orlando seminar, someone asked the familiar question […]

Reaching the Next Level of Successful Group Practice Marketing

If your schedule permits a quiet moment, look at the competitive landscape. Group practice marketing is constantly challenged to keep up with mergers, rollups and acquisitions. Know it or not, business conditions in your service area have changed in the past few months. It could be that the territory has shifted. And, like it or […]

The Painful Question is: Should Hospitals Advertise?

Not long ago, The Des Moines Register published an interesting opinion piece about hospitals that advertise. We’d like to know what you think about their coverage titled: Hospitals spend millions luring patients away from each other. Please take a minute to review their editorial handiwork and register your own opinion in the space below. Curiously, […]

A Patient Experience So Bad I Inadvertently Dropped the F-Bomb

Anyone who knows me personally or professionally would likely agree that I’m sort of a high-energy guy. Nevertheless, we would also agree, that heavy-handed swear words are not in my usual nature or vocabulary. But — there’s an important lesson for others in this tale, so I’ll confess to this recent, embarrassing exception. The story goes […]