The State of Healthcare Marketing Research: Reaching and Winning New Patients

[Healthcare Success Industry Leadership Podcast] In this installment of our continuing educational series, Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of healthcare marketing research firm Klein & Partners. From large hospitals and medical group to individual practices, the marketing research step is a vital foundation to achieving campaign success and business […]

4 Ways to Tell if Your Physician Liaison is Right—or Wrong—for the Job

We don’t want to step on anyone’s toes with this post. But marketing savvy doctors and skilled physician liaison people will agree about these common and costly mistakes. Nothing personal here—but we discover this business blunder all too often. There’s about a million dollars in revenue on the line with a practice representative or physician […]

Creating Patient-Centered Design for the Medical Space [Podcast]

[Healthcare Success Podcast Series] This is Stewart Gandolf. As you know we like to provide our audience with interesting podcast topics and new perspectives about the things we teach everyday. Our guest today is Cheryl Janis, principal designer and owner of Cheryl Janis Designs. Today, we’re talking about podcast is about interior design that benefits […]

How to Optimize Your Hospital Marketing Budget

This is the time of year when a well-considered hospital marketing budget is in the final-finish stages. It’s nearly ready for rollout with the launch of a new calendar year. But getting it done isn’t the same as getting it right. Here are four thought-leader concepts to help optimize your budget—and your marketing results—as never […]

The Critical Moment When Hospital Reputation Management Matters Most

Many marketing executives and communications professionals recognize this headline is a bit of trick. The answer, of course, is that hospital reputation management (HRM) matters constantly. Reputation is the core component of nearly everything. This post provides a few of the most meaningful moments when hospital reputation management matters the most. Plus we include five […]

Failure is Absolutely Certain If You Never Take This One Vital Step

We meet many successful doctors in our travels. You probably recognize the leaders among professional colleagues who have significantly grown their business. These are the principals of an expanding group, a multi-doctor/multi-location or multi-specialty practice, or leaders at a hospital. The important distinction—unlike many other providers—is that they are constantly moving forward. They are growing […]

Yeah, Size Matters: Impact of Visually-Demanding Graphics

A fundamental element of marketing and advertising tells us that, before you can persuade or convince an audience, it’s imperative that you command their attention. And, when you can effectively and instantly grab the viewer/audience by the eyeballs, their curious mind is bound to follow. It’s simply the way that we’re wired. The physiology of […]

Defeat Digital Neglect: How to Create & Maintain Physician Social Listings

[Community Manager Series Installment] The single most destructive force in reputation management and social media is neglect. Maybe it’s a misguided idea that says web stuff is a simple set-and-forget proposition. Perhaps every medical office is a super-kinetic challenge of being super-busy. Whatever reason—real or imagined…intentional or accidental—a critical community manager responsibility is to proactively […]

58-plus Awesome Ideas to Inspire Your Local Community Marketing

There are dozens of compelling reasons to include community marketing ideas, activities and outreach events in your plan. For any hospital or provider practice, working with the local public—down home at the grassroots level—is engaging, rewarding…and usually, a lot of fun. Community marketing engages and attracts prospective customers on a local level through their cities […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD