Rethink Reception and Reduce Patient Waiting in Healthcare

[Part One of a two-part article about one of the top patient satisfaction complaints: long waiting times in accessing care and healthcare service delivery the doctor’s office. Here’s how to identify the problem and what to do about it.] There’s a well-considered reason that the healthcare industry is doing its best to banish the term […]

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Thinking Outside the Doc: Holistic Marketing Checklist

Frequently, we teach the value of micro planning—using precision, personalized online marketing means and methods that zero in on the single-person at a point of need. Increasingly, technology enables this fine level of timely, local and immediate messages. But you also need to consider the macro view—the holistic perspective that doesn’t lose sight of the micro touches. […]

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5 Internal Marketing Touchpoints That You Need to Know

The ideal practice enjoys a steady flow of new patients. It’s a vital step in achieving steady practice growth. But, unfortunately, that’s where we often find a painful gap in the practice or hospital marketing plan. The time, effort and external budget—the source of new business and new patients—somehow disconnects from the internal marketing effort. […]

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Opportunity Won or Lost in a Healthcare Digital Nanosecond

[Emerging consumerism series article] Healthcare’s traditional delivery systems and marketing means and methods are changing rapidly. Hospitals, providers and forward-thinking professionals are tracking the online shift to consumerism. Hyperbole is a headline attention-getter. In this instance, a nanosecond doesn’t mean an actual one-billionth of a second…but it’s close. Hopefully, in the minute or so that […]

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Reputation Management Update: What It Means for Business

Unless you diligently track this topic closely, what you thought you knew about doctor and hospital reputation management has probably changed. In fact, this is one tech-savvy, computer-centric landscape that is constantly evolving. If you might have skipped a beat—and that’s easy to do—here’s a brief update about change, the importance of online reputation and […]

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Digital Profile: Healthcare’s Dynamic Consumer Today

[Emerging consumerism series article] Forward-thinking hospitals and progressive providers recognize that nearly every aspect of healthcare marketing and traditional delivery systems have changed. Some of this transformation process is for the better. While other elements—maybe not so much. Fundamentally, however, consumers expect to see a tired-and-traditional industry delivering a new level of consumerism. The predictable […]

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The Big Secret About Reaching Millennials Before Your Competition

OK – here it is: Successfully marketing to Millennials—appealing to and attracting this major audience group—requires a totally new approach. For the most part, the customary ways-and-means of reaching this target audience completely misses the mark. As a result, they are the most difficult segment to market to effectively. Leave the challenges of an old-school perspective and […]

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How to Squander $1,000 on a Marketing Turkey (or Not)

There’s probably a good reason that the Fed discontinued high-denomination currency nearly 50 years ago. It may be because some well-intended healthcare practices are actually throwing money out the window. What’s worse, their budget is modest in the first place, and they can ill-afford a marketing budget squander of $1,000 in exchange for…nothing really. Here’s […]

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Essential Website Metrics and Your Key Performance Indicators

Your website is healthcare’s new front door, and nearly everyone has a website. Good, bad or mediocre, hospitals, health systems and doctors’ offices have some degree of Internet presence. But better than half the time, the all-important website metrics—the numbers that monitor performance—are neglected or ignored. The plus side of an effective website is that […]

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– Jonathan Calure, MD