The Critical Moment When Hospital Reputation Management Matters Most

Many marketing executives and communications professionals recognize this headline is a bit of trick. The answer, of course, is that hospital reputation management (HRM) matters constantly. Reputation is the core component of nearly everything. This post provides a few of the most meaningful moments when hospital reputation management matters the most. Plus we include five […]

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Making Sense and Success of Hospital Service Line Marketing

A service line—and hospital service line marketing—are hard workers. These doorways into the facility serve several distinct purposes. Among these, in the big picture of things, is the task of communicating the organization’s branding message. In addition, there is the need to spotlight specific services and capabilities to the general public. It’s always a challenge […]

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Failure is Absolutely Certain If You Never Take This One Vital Step

We meet many successful doctors in our travels. You probably recognize the leaders among professional colleagues who have significantly grown their business. These are the principals of an expanding group, a multi-doctor/multi-location or multi-specialty practice, or leaders at a hospital. The important distinction—unlike many other providers—is that they are constantly moving forward. They are growing […]

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How Creative Animation Drives Better Consumer Response

As a kid, it’s likely you spent many Saturday mornings stuffing yourself on popular children’s cereal while watching the cartoons and the animated ads that touted them. As adults, consumers are still responsive to animation. And healthcare animation is a popular and beneficial tool in hospital and medical group communications plans. A consumer’s earliest decision-making is […]

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A Shocking Truth: Most Patients Don’t Know Squat About Doctor Quality

It is a remarkable and often painful mistake for doctors to assume that prospective patients know how to judge clinical quality in healthcare. Specifically, many doctors mistakenly believe that any prospective patient clearly recognizes that the competitive hospital or medical office down the street is lacking in quality of care. Thus, they believe, the other […]

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Better Ways to Create Search-Friendly Press Releases

Communications professionals know the name Ivy Lee, considered the father of modern public relations. Few people appreciate that he also invented—and wrote—the first press release. That was a hundred years ago (1906). It traveled by regular mail and the common name “press release” probably came later. Many things about this time-honored publicity channel are still […]

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