Why I Fired My Doctor (and Went to Her Competitor)

A professional colleague provided this first-person experience and the reasons he fired the doctor. We’ll cloak the identities involved, but here’s what went wrong—and how the problem could have been avoided. “The physician that I had been seeing was leaving the practice, and an alternative specialist was recommended. Two weeks later I was present for […]

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Where’s Your Brand Connection and Loyalty After the Buyout?

The healthcare delivery industry changes daily. Given the many moving parts, creating and maintaining a brand connection today—for solutions the public may need someday—is a serious challenge. Consider how these variables are at work: On one hand, the quiet-and-compliant patients of the past have morphed into empowered consumers. They are better informed bring expectations of high value, […]

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How Much is Your Embarrassing Website Costing You?

When everyone is working diligently to attract new patients and new business, it’s extremely frustrating to uncover a “crappy old website” that’s turning people away. (And wasting money, too.) Sophisticated Internet marketing tools reveal a big “hole in the bucket;” the lost opportunity is real and downright painful. That’s exactly what happened recently when we […]

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It’s Only a Matter of Time: Your Hospital is a Ransomware Target

Talk about a scary scenario—hospitals remain high profile and high-value targets for ransomware cyber attacks. It’s been an ongoing threat for decades — worldwide and throughout the United States. We’re not a cyber security company, but clients, providers and hospitals voice concerns about their online presence. Understandably, websites—built for healthcare marketing and communications—are at risk […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD