Just the other day, an out-of-town guest sat in on a company-wide meeting in our office. To my surprise, he was super-impressed with what, to us, was a regular Monday morning “standup.” This is the starter session for our business week. It brings together everyone in the office, plus two or three people who attend […]
In a quiet moment, every doctor will admit that some people simply make better patients than other people. On a good-to-bad scale, the “bad news” people sink to the bottom slice of chart. They represent a (hopefully) small percentage of your patient-population. For one reason or another, they are uncooperative, unpleasant and/or difficult. It seems […]
While Facebook and Instagram are among our favorite social media channels to generate patients, Twitter can play a supporting role in your healthcare marketing. There are a lot of ways to leverage Twitter, but let’s focus on five easy things you can do today that have the potential to impact your business tomorrow. Twitter: Communicate, […]
If your aim is to build an engaging, relevant brand there is one thing you must avoid: complacency. Brands unwilling or hesitant to embrace change, innovation, or advancements in technology quickly become irrelevant. Do you remember Kodak? It was a very popular photography company that sold cameras and roll film. It was built on a […]
Editor’s Note: In this guest post, Neil H. Baum, MD, presents doctor-to-doctor ideas founded in his 30-plus years of real-world experience as a practicing urologist in New Orleans. Want more patients? How about more patients without a big-budget investment? Can you attract more patients who won’t stress your staff? Want more patients who you can […]
In today’s increasingly tech-savvy world, it’s easy to get lost in the complex jargon of the on arena. Don’t give up — we’re here to break it down for you. Whether you’re looking to brush up on your marketing knowledge or starting from scratch, the ABCs of Marketing will help you understand some of the most important terms that you need to know today.
About 90 percent of practices and healthcare organizations lose new business opportunity, and money when they answer the phone. That makes the front desk the second most critical job in any doctor’s office. Of course, the top job under your roof is that of the provider or providers. But the front desk is the vital […]
There’s a trap waiting for you in the world of marketing. And the more capable you are as a doctor, the more likely you’ll spring it. Why patients don’t care… You’re a talented, personable and board-certified surgeon with a beautiful office in a great location. You have an exceptional team of nurses and staff. You […]
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– Jonathan Calure, MD