Why Healthcare Marketing Needs Consumer Feedback More Than Ever

[Series Installment] There’s an important lesson here for healthcare marketing. It seems the retail world is increasingly hungry for consumer feedback. Here’s why doctors, hospitals and medical marketing professionals need, than ever, to take a page from service industries, brand names and merchandisers. A reliable measure of customer satisfaction—how products or services meet or exceed […]

Read More


How to Build a Physician’s Practice in a Digital World

[SHSMD16 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success, talks with Jennifer Schultz, Vice President of Marketing and Lindsey Meyers, Vice President of Public Relations for Avera Health, about their 2016 SHSMD Connections Conference presentation: Building the Physician’s Practice in a Digital World. Today’s podcast with Lindsey Meyers and Jennifer Schultz sums up everything […]

Read More


How Hospital Marketing is Thinking Beyond the Ivory Tower

In the 500-plus years since the Middle Ages, hospital marketing has only recently changed its perspective and community relationship. Back in the day—when nobility wanted to build a castle—they to the high ground above the village. Ancient cathedrals and churches would also pick the elevated or center-city real estate. It was a statement of visibility and authority. […]

Read More


How to Turn Unknown Consumers Into Known Patients

 [SHSMD16 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success, talks with Scott Linabarger, Vice President of Strategic Accounts and Josh Fieldman, Vice President of Sales for Medicom Health Interactive, about how their software program can turn unknown consumers into known patients.   As healthcare marketers, it’s common to hear doctors and hospital executives to […]

Read More


Marketing Automation, Oh My! Lessons from a Leading Health System

[SHSMD16 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success, talks with Tanya Andreadis, Associate Chief Marketing Officer and Robin Ward, Director of Customer Engagement & Marketing Analytics for Penn Medicine, University of Pennsylvania Health System, about their upcoming presentation at the 2016 SHSMD Connections Conference on the topic: Marketing Automation, Oh My! Lessons from […]

Read More


Healthcare is Changing and Your Marketing Communications Department Must Change Too

[SHSMD16 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success, talks with Alan Shoebridge, Senior Director of Brand Marketing and Tammy Graves, Senior Director of Marketing from Providence Health and Services, about their upcoming presentation at the 2106 SHSMD Connections Conference on the topic: Evolution or Revolution: Your MarCom Department Must Change. Healthcare is changing […]

Read More


The Importance of Physician Engagement in Value-Based Initiatives

[SHSMD16 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success talks with Dr. Jeff Cole, Vice President of Ancillary Services at Athens Regional Health System about Dr. Cole’s upcoming presentation at the 2106 SHSMD Connections Conference on the topic: Successfully Engaging Physicians in Value-Based Initiatives: Strategy and Best Practices from the Fronts of Physician-Hospital Collaboration. […]

Read More


Thank you for sharing. Like us to stay in touch with our latest posts.