Will Technology Eliminate Doctors in the Future?

If you’re a doctor—or plan a medical or healthcare marketing career—you can take a seat. There is (or will be) an app for that. If the futurologists are right, technology will eliminate doctors (and the need for physician marketing) in just a couple of decades. Agree or disagree? Let us know what you think about […]

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Be Willing to Ignore Someone and Other Healthcare Branding Advice

Change can be hard to embrace. The nation’s healthcare ivery system—which has traditionally been slow to adjust—is experiencing unprecedented reform. And with it, one significant consequence is the need for healthcare branding, rebranding or a completely new approach. The Affordable Care Act and other social dynamics have changed the fundamentals of doing business. Maybe you are […]

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Viral Wonder Pokémon GO Meets Healthcare Marketing

The global obsession with Pémon GO is an instant healthcare marketing opportunity for many providers and facilities. This timely tool is especially adaptable for healthcare businesses with a retail component including dental, optometry, family practice, pediatricians, orthodontists…even urgent care or LASIK practices. You can also include anyone doing event marketing, such as health fairs, trade…

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Your Case to Outsource Doctor Marketing…or Not

There are times when medical practices should get help with their doctor marketing and advertising from a specialist. There are appropriate occasions, and valid business reasons to outsource professional support. To illustrate, consider this parallel illustration from the healthcare profession. A friend of mine has the greatest respect for his doctor…and for good reason. It seems the GP—an […]

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9 Worst Medical Marketing and Advertising Mistakes

The secret to “getting it right” in medical marketing and advertising is essentially two-fold. Regardless of size—multi-location health system, hospital, doctor group practice, or individual provider—the challenges involve many, constantly moving business considerations. And in the end, “it ain’t easy” to get it right…and produce measurable marketing results. One side of the coin is the application […]

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Google is Killing Mobile-Unfriendly Medical Marketing Websites

Google, the Search Engine Goliath, has been relentlessly pushing everyone— including medical marketing websites —toward a perfect mobile-friendly experience. Google’s latest mobile search algorithm update is killing, or rewarding, websites according to “mobile friendss” factors. Without getting too technical or lost in Search Engine Optimization (SEO) jargon, here’s what you need to know, and why, […]

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Internet Ads are the New Yellow Pages, Only Better

The Intern is a ightful, Robert De Niro and Anne Hathaway comedy/drama. Those of us in healthcare marketing and advertising see some amusing contrasts between old-school business and present day on enterprises and Internet ads. If you’re old enough to remember phonebo advertising, you’ll likely recognize that Internet ads are the new Yellow Pages () […]

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Healthcare Consumerism: Marketing’s New Imperative

The concept of consumerism in healthcare ivery is a page from the retail world. Although it predates the Affordable Care Act—a major driver in consumerism—it’s a trend that has gained significant traction with health systems, hospitals and medical practices. And, by most indicators, healthcare consumerism is rapidly becoming a top imperative for marketing professionals. The […]

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