Know It or Not, the Competition is Drinking Your Milkshake

There’s no need to remind motion picture fans—which is nearly everyone—that the 2016 Academy Awards nominations will be announced next week…or that the annual glitz-and-glamour event is next month. (February 28, 2016; Dolby Theatre, Hollywood; ABC) But I did anyway. Hollywood, and the heart of the film industry, is just up the road from our…

Disruptive Expectations: Healthcare’s Customer Mindset Revolution

[Podcast: Part Two in a series.] Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of healthcare marketing research firm, Klein & Partners, about how retail is learning healthcare a lot faster than healthcare is learning retail. What is the new healthcare CUSTOMER mindset? Rob Klein, our guest in this podcast, explains…

How High-Deductible Insurance Fuels Momentous Healthcare Shifts

Although the Affordable Care Act (ACA), in its final, amended version, has been the law of the land for slightly than five years, the industry-shaking consequence of “healthcare reform,” continue to emerge almost daily. There have probably been significant changes in the nation’s healthcare ivery system—for providers, hospitals, employers and health insurance—between 2010…

Shooting the Messenger: Sure-Fire Help for Your Competition

Economists and other experts will champion the positive implications of competition in business. Be it hard products or intangible services, competition in the marketplace tends to benefit both the consumer and the enterprise with purchase options, innovation, price/cost influences and other considerations. As we all know, competition in healthcare was one of the driving factors…

3 Timely Factoids to Make You a Smarter Marketer

About the only thing that’s certain in healthcare ivery is that constant change will continue. And that, unfortunately, makes everyone’s marketing assumptions suspect. Keeping pace with a shifting landscape makes it  challenging to  market a medical practice. Here are a few important-but-independent observations, factoids and tips that crossed our radar. Consider how each item—maybe all of…

Fall Marketing Strategy: Financial Advantage Reminder for Patients

Here’s a timely reminder about an often-neglected marketing strategy for the year-end holiday season. And for budget-sensitive families, it can be a helpful financial advantage. Between now and the end of the calendar year, health services can be the most appropriate and affordable for individuals and families with tax-advantaged Flexible Spending Accounts (FSA). What’s ,…

Why Doctors Don’t Want to Be Doctors Any Longer

The usual challenges of physician recruitment, physician relations and physician marketing are all contending with an unhappy dynamic: Many doctors simply don’t want to be a doctor any longer. After investing ump-teen years in earning their much-prized white coat, it los like many docs want to hang it up. They are either ready to get…

13 Reasons to Write Your 2014 Marketing Plan in Pencil

Healthcare is on a countdown to the New Year, and the only thing certain about 2014 is that it will be different from its predecessor. Plan accordingly. More than ever, your marketing plan—for a medical practice, hospital, service or health systems—should be written in pencil. You’ll need a nimble plan to keep ahead of…

Affordable Care: Your Prospective Patients Are Mighty Confused

When it comes to healthcare reform, a big chunk of the community that you serve—and audiences you want to reach with hospital and medical marketing—simply may not know what you’re talking about (or care). Our caution here is to iver meaningful marketing and advertising messages to the right level of consumer awareness. Ongoing polls suggest…

Thank you for sharing. Like us to stay in touch with our latest posts.