Courageous Moments in Physician Marketing

Not long ago I was speaking with a respected surgeon and thought leader about competition in healthcare. He brought home the idea that competition is indeed nerve-racking. In the practice of medicine and in business, you don’t have real competition unless there is an element of fear. Two notions come to mind. The first is […]

If Patients Chose Doctors Based on How Creative They Are

Somewhere in the US—we wouldn’t disclose exactly where—there’s a large medical practice that has, until recently, been in a relationship with a local advertising agency. What’s troubling about this relationship is that, over many years, the agency never talked about results, data or Return-on-Investment. The medical practice likes the people they were working with, and […]

Physician Entrepreneur: Time to Embrace Patient Email Access

Before you roll your eyes skyward and dismiss the idea of patient email access, there are a couple new ideas that innovative doctors should consider objectively. Please humor me for about two minutes reading time while we touch on new compensation/reimbursement, enhancing patient satisfaction and improving compliance and clinical outcomes. First, both doctors and patients […]

In Search of the Ideal Doctor-Client: A Marketing-Savvy CEO

Most healthcare advertising agencies will not admit it, but some clients are simply better than other clients. The people and personalities are part of the chemistry, but more than a retail transaction, two business entities share mutual success goals. It’s similar to a doctor-patient relationship. Privately, many doctors have patients who they favor over others. […]

7 Marketing Sins Infographic with Bonus Tips for Added Content Exposure

First, in our Healthcare Success post today, we’d like you to have—and to share—a new infographic titled: How to Avoid the 7 Deadly Sins of Healthcare Marketing. If the title has a familiar ring, it’s because our educational White Paper of the same name has been downloaded close to 44-thousand times…and still going strong. (Both […]

Success Story: Greenville Vein Specialist Marketing Turnaround

By Gil Zeimer, HSS Account Manager/Senior Copywriter Ordinarily, we don’t do much chest thumping, but we can’t help a little “pointing-with-pride” in this success story. Many readers will relate to the familiar back-story, so other medical practices will likely find useful insight and marketing lessons. Our story begins about a year ago… In Greenville, South […]

Why Indiana Jones-Style Marketing Gets the Drop on the “Sword Guy” Every Time

All too often, we’re just too busy…and we confuse activity with productivity. I’m guilty of this. I know doctors and hospital executives who admit to the problem. Likely, you can also relate. Non-stop multi-tasking blurs our perception of what’s important and what’s actually getting done. And that’s the moment when we need Indiana Jones. I […]

Inbound Marketing Isn’t All that It’s Cracked Up to Be

Inbound Marketing is flying so high and so loud these days that it seems to dominate the marketing landscape like a super storm. Some folks might be dazzled by all the ballyhoo and think that Inbound (also called Content Marketing) is the one and only—virtually compulsory—basis for a contemporary marketing plan. And worse, it’s troubling […]

7 Mistakes Doctors Make When Creating a Healthcare Brochure

Without giving it much thought, many–if not most–doctors will simply assume that they need a brochure to promote their medical practice. Often, this is true. But surprisingly often, it’s a premature assumption where the “treatment gets ahead of the diagnosis.” A healthcare brochure is not always the first or most important component in a comprehensive […]

6 Danger Signs: Time to Streamline Your Marketing Management

We had a call the other day from the lead doctor in a group practice. She wasn’t exactly in a panic, but it was obvious that a festering marketing problem was close to bursting. It was a familiar story, and many readers can probably relate to the red-flag warnings she described. The problem for this […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD